MTV Animation

From the Audiovisual Identity Database, the motion graphics museum


MTV Animation is the animation department of the television network MTV, founded in 1993.

1st Logo (March 3, 1997-February 11, 2001)

Visuals: On a black background is a stylized version of the MTV logo in red and with cartoony feet, and the letters "ANI" and "ATION" on its left and right sides, with the gap serving as the "M". The toes on the feet wiggle.

Variant: An extended version exists. One leg steps in and wiggles its toes, then it zooms out to reveal the full MTV creature walking forward. "ANI ATION" then splashes onto it, to which it jumps up and down, brings forth the "MUSIC TELEVISION" banner and wiggles its toes.

Technique: Traditional animation.

Audio: The closing theme of the show.

Availability: The logo previously appeared on seasons 1 to 4 of Daria, but has been removed from further repeats. It is also missing on the DVD set Daria: The Complete Animated Series, but appears at the end of the episode "Daria!" and the TV movie Is It Fall Yet?. Also seen on Cartoon Sushi and the short-lived Downtown.

2nd Logo (June 26, 2000-April 13, 2003)

Visuals: On a black background are two white brackets with some characters or a title card from the respective show inside. The MTV logo is located below them, with "ANIMATION" next to it.

Technique: A still, digital graphic.

Audio: None or the closing theme of the show.

Availability: Seen on MTV Animation shows from the era such as season 5 of Daria, Spy Groove, Undergrads and 3-South. However, the logo was not included on the DVD set Daria: The Complete Animated Series with the exception of the TV finale movie Is It College Yet?.

3rd Logo (June 10, 2006-July 8, 2007)

Visuals: It's the same as the logo for MTV Production Development, only the human shadows are replaced by those of an alien, a buff man, a Transformers-esque robot and a bunny (from left to right). The logo is seen on the bottom instead of appearing in the middle, with "Animation" replacing "Production Development" in the same font. The alien bumps the man, who strikes him down (the logo wiggles to the impact) and looks at the robot and bunny, who are caught off-guard.

Technique: 2D animation.

Audio: A grunt, followed by a punch sound effect.

Availability: Was only seen on MTV2 cartoons, namely Where My Dogs At? and Friday: The Animated Series.

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