Crawleys Animation

From the Audiovisual Identity Database, the motion graphics museum


Background

In 1987, animated studio Atkinson Film-Arts was renamed to Crawleys Animation, which was named for the Crawley Films subsidiary that AFA acquired in 1987. Due to debt problems, the company went into bankruptcy and closed down in 1989.

Logo (January 3, 1987-March 26, 1988)

Visuals: On a dark blue grid against a navy blue gradient background, the white word "crawleys", in lower-case Helvetica/Rail Alphabet, moves from top center to slightly-off middle center from off-screen. From far off-center in the horizon, the red Crawleys symbol, which looks like a mix between a semi-quaver and an eye, zooms in and rests to the right of the text. Both the text and the symbol have drop-down shadows. A yellow star shines in the "pupil" of the eye before disappearing.

Variants:

  • On Dennis The Menace, the animation only shows the star shining, just when it fades in.
  • An in-credit version was seen on the 1987 special The Nightingale.

Technique: Computer animation.

Audio: The same Atkinson Film-Arts jingle. On Dennis The Menace, only the 2nd half is played.

Availability: It was first seen on the obscure direct-to-video movie Meerkats, and original airings of S2 episodes of the 1986 Dennis The Menace cartoon, but is not retained on recent releases of said show. The logo can be found on the UK VHS "Menaced Marriage and 7 Other Madcap Episodes".

Atkinson Film-Arts
Crawleys Animation
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