Time-Life Films

From the Audiovisual Identity Database, the motion graphics museum


Background

Time-Life Films was the film production and distribution arm of Time-Life and Time Inc.



1st Logo (1967-1972)

Visuals: Over a blue background, the logo starts with on the top the words "DISTRIBUTED BY", being seen in white At the bottom we see a 1961 Time Life print logo with the text "FILMS" in white.

Variant:

  • A black and white version exists.
    • There is another black and white version where the colors are inverted.

Technique: None. [possible misuse]

Audio: None.

Availability: Seen on films from their catalogue such as Small Wilderness and Animal Communication. The inverted variant was seen on Dr. Carl Gustav Jung.

2nd Logo (1972-1978)


Visuals: Over a red or orange background is on the left the words "DISTRIBUTED BY", being every word on a row. At the left we see a black filmstrip. Over that filmstrip, the words "TIME LIFE" and under it "FILMS" is seen. Under that is camera lens, being every part of its diaphragm on a different color of the rainbow.

Technique: None. [possible misuse]

Audio: None.

Availability: It was seen on some afterschool specials, and episodes of NOVA distributed by this company, but most footage of these programs have been out of circulation for a long time.

3rd Logo (May 2, 1978?-1982)


Visuals: On a black background, there is a white conjoined, slanted "TL" (with the "L" connected near the end of the "T") zooming into place onto a television-like box with a red screen in the center, forming trails of itself as it moves (a la the 1978-81 Filmways logo). Once it reaches the screen, it quickly flashes and merges with the box to form the logo. The text "A TIME-LIFE FILMS PRODUCTION" appears underneath the logo when it completes its formation.

Variants:

  • On some movies, a copyright stamp is seen.
  • An in-credit variant of this logo exists.

Technique: Typical Scanimate effects.

Audio: None.

Availability: Available at the end of some Time-Life produced movies, most notably Fort Apache, the Bronx.

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