Drug Store Television Productions

From the Audiovisual Identity Database, the motion graphics museum

Background

Unknown.

Logo (June 4, 1949-September 26, 1952)


Visuals:

  • Opening: On a black background, there are the words appearing:
DRUG STORE
TELEVISION
PRODUCTIONS

Present

Afterwards, the logo transitions quickly into the "Cavalcade of Stars" title card.

  • Closing: On a gray background, there are the words appearing:
this program has been
brought to you through
the courtesy of:
DRUG STORE
TELEVISION
PRODUCTIONS

Another cut of the entire logo then appears.

Technique: A simple transition effect or none.

Audio:

  • Opening: The opening theme of the show. Shortly before we have the quick transition, there is people singing "Presenting the Cavalcade of Stars!".
  • Closing: The closing theme of the show. When the logo cuts, the DuMont announcer would appear.

Availability: Seen only on Cavalcade of Stars, starring Jackie Gleason and aired on the DuMont Television Network. It is said that a couple dozen episodes survive for this show.

Legacy: The closing version is one of the longest TV logos ever, since it lasts about 35 seconds.