Time-Telepictures Television

From the Audiovisual Identity Database, the motion graphics museum


Background

Time-Telepictures Television was the joint-venture production unit of Time, Inc. (later independent from "Time Warner" (now "Warner Bros. Discovery") and later acquired by and folded into Meredith Corporation) and Telepictures Productions, founded in 1994. The TTT name was retired in 2003, and all programs produced under the TTT name were transferred to Telepictures Productions.

Logo (September 5, 1994-2003)


Visuals: On a black background, a white box with the "T" from the Time Magazine logo appears, materializing as a set of lines before fully appearing. It then changes into a "T" in Futura Bold (the Telepictures typeface of the era), which is colored white and disappears as a set of lines. A serif "T" in a white box appears and does the same thing. After that, the text:

TIME-TELEPICTURES
T e l e v i s i o n

appears in a "segmented" manner, with "TIME" and "TELEPICTURES" in their respective fonts. "TIME" is set in a white box, while "TELEPICTURES" has a white line under it.

Variant: There is a variant where a copyright stamp for TTT East Coast Inc. fades in under the logo. The Time-Telepictures logo also fades out, leaving the copyright stamp for a few seconds.

Technique: 2D animation by WunderFilm.

Audio: On Extra and Celebrity Justice, the end-title theme plays over the logo. On the Sports Illustrated tapes from the mid-'90s, we hear various interference-esque, mechanical grunting noises.

Availability:

  • This was on 1994-2003 episodes of Extra, and the first season of Celebrity Justice.
  • This can be found, however, on some Sports Illustrated videos from the mid-'90s, such as the 30th Anniversary Swimsuit Special, which was released on VHS.
  • A clue for those who want to see this: shows that had it (at least Extra did) have a copyright stamp in the end credits for "TTT West Coast". On the Sports Illustrated videos, it reads as "TTT East Coast".

Final Note

Although the TTT name was retired in 2003, the TTT West Coast name remains in use through a copyright notice on Extra.

Time-Telepictures Television
Telepictures Productions
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