Dualstar Entertainment

From the Audiovisual Identity Database, the motion graphics museum


Dualstar Entertainment, known on-screen as Dualstar Entertainment Group, is a privately held American limited liability company owned and founded by Mary-Kate and Ashley Olsen, then-stars of Full House and aged 6, launched on May 5, 1993 and based in Los Angeles, California. It produced films, television series, magazines, video games, and other popular media, most of which featured the Olsen twins themselves, and became a pioneer in the tween industry.[1] When it was formed, Dualstar had a television broadcast contract with ABC[2] and a development deal at Warner Bros. Entertainment.

Dualstar operated eight subsidiaries: a film and TV arm known as Dualstar Productions, a home video arm launched through a deal with BMG Kidz, the children's label of BMG[3], a animation arm launched in 1999[4], a video game arm also launched in 1999 through a partnership with Acclaim Entertainment[5], a music publishing label known as Dualstar Records also launched with the BMG deal[6], a book publishing label known as Dualstar Publications, Dualstar Consumer Products, and Dualstar Clothing.

Dissatisfied by the BMG deal, the Olsens moved Dualstar Video to WarnerVision Entertainment in 1995[7]; video releases were later handled by Warner Home Video. In 2003, the group estimated that its sales were around $1.4 billion.[8]

The company as a whole begun struggling to keep up operations following the failure of New York Minute; the interactive unit filed a lawsuit against Acclaim,[9] which went bankrupt, while the Olsens, who turned 18 that June, took control of the Dualstar studio.[10] Dualstar partnered with twin brothers Dylan and Cole Sprouse, then-stars of The Suite Life of Zack & Cody, in 2006 to produce Code, a magazine geared towards a young male demographic.[11] However, a year later, the company went dormant; as of 2013, Dualstar is used mainly as a brand for fashion products (e.g. fragrances) and is now based in Culver City, operating alongside The Row, a New York City-based luxury fashion label also owned by the Olsens. In April 2015, the Olsen twins reached a deal with Nickelodeon to license Dualstar's entire library.[12]

1st Logo (September 27-October 30, 1993)

Visuals: Essentially just the words "DUALSTAR" and "PRODUCTIONS" sliding from the left and right respectively on a black background.

Variant: On Mary Kate & Ashley Olsen: Our First Video, after the logo finishes, the logos for BMG Kids and Zoom Express slide in from the left and right.

Technique: 2D animation.

Audio: The ending theme of the movie. On Mary Kate & Ashley Olsen: Our First Video, a whooshing sound accompanies it.

Availability: Only seen on Double, Double, Toil and Trouble and Mary Kate & Ashley Olsen: Our First Video.

2nd Logo (September 17, 1994-May 7, 2004)

Visuals: Against a nighttime sky background, a shiny round blue object turns to the left. Two crescent shapes appear from the right as several light streaks fly across it from the lower left, forming a "D" with a crescent. It flashes and moves slightly upward while the text "DUALSTAR ENTERTAINMENT GROUP" or "DUALSTAR PRODUCTIONS", all arranged vertically, appears below.


  • On TV shows, the logo either begins with a sped-up version of the long version, or starts with the crescent forming.
  • At the end of New York Minute, the logo is still on a black background.

Technique: CGI by WunderFilm.

Audio: A dramatic string tune ending in a 2-note fanfare.

Audio Variants:

  • Three variants of the main jingle exist:
    • A long version is used mostly on movies from the company.
    • A slightly shorter version is used on some Mary-Kate and Ashley TV shows.
    • A warp-speed version that plays the first 6 string notes before cutting to the last note of the theme is used on some episodes of So Little Time.
  • On most TV shows with this logo, the end theme is used.
  • Original ABC airings of Two of a Kind use a generic network theme.

Availability: Appears on many films and TV series from Mary-Kate and Ashley, such as Switching Goals and So Little Time.

  • It was first seen on the TV special The Making of The Adventures of Mary Kate and Ashley which originally aired on ABC.
  • It also appears on promos for Dualstar movies on VHS releases from Warner Home Video in the UK, such as Pokémon 3: The Movie, Scooby-Doo and the Cyber Chase among others.

External Links


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