Tyler Perry Studios

From the Audiovisual Identity Database, the motion graphics museum


Background

Tyler Perry Studios is the production company of actor/writer/director/playwright Tyler Perry, founded in 2006. Lionsgate is the main distributor of the company's movies, although Paramount Pictures and Netflix have distributed a few of TPS' movies. Before the company was founded, Perry ran The Tyler Perry Company.

1st Logo (February 14, 2007-2016)


Note: The sound effects on the second video start at 1:38.

Visuals: On a brown foggy background, a light shines behind a spinning filmreel. After a few seconds, the camera pans onto a gold filmstrip. The camera follows the filmstrip down to another filmreel and then pans away from the reel onto the filmstrip as it shines golden. The camera then pans upside down to the "tP" from the Tyler Perry Company logo as the light dies down and the filmstrip makes a shape of a 3-D "S". A lens flare is seen as the top and bottom parts of the filmstrip disappear. The "t", "P" and "S" are together with the bottom part of the "t" inside the hole of the "P" and the filmstrip "S" is aside the "P". "TYLER PERRY STUDIOS" in a light brown color fades in below the "tPS".

Variants:

  • Fullscreen and scope versions exist.
  • At the end of movies from the company, the logo appears in-credit.
  • On TV shows from the company and at the end of Tyler Perry's later stage plays, there exists a shortened version of the logo.
  • On later shows starting with The Haves and the Have Nots and Love Thy Neighbor, the logo is still with a copyright stamp for "Tyler Vision, LLC" underneath the logo.
    • A service mark symbol (SM) was added to this variant in 2015.

Technique: CGI.

Audio: Sounds from the filmreel and filmstrip are played throughout. Whoosh sounds are heard when the camera pans. When the text fades in, a bang is heard.

Audio Variant: Sometimes, the logo is silent, or the opening/closing theme of the movie/TV show plays over.

Availability: Seen on Tyler Perry's films such as Daddy's Little Girls, Why Did I Get Married? (and its sequel), the Madea movies, and Meet the Browns. The television version is seen on TV productions such as House of Payne, Meet the Browns, The Haves and the Have Nots, Love Thy Neighbor and If Loving You is Wrong.

2nd Logo (August 22, 2016-)


Visuals: On a black background, two 90-degree rotated, mirrored "T"s form. After a few seconds, the "T"s' split into parts that fly off screen, revealing the text "TYLER PERRY STUDIOS", which zooms in for a few seconds. Dark gray gradients coming from 4 invisible rectangles can be seen throughout.

Variants:

  • A scope version exists.
  • On television shows, we see the two mirrored "T"s with "TYLER PERRY STUDIOS" underneath and the Tyler Vision, LLC copyright stamp below.

Technique: 2D animation.

Audio: A synth fanfare with a bass drop and a whoosh when the parts of the "T" fly off screen. Composed by Elvin Ross.

Audio Variant: Like the previous logo, sometimes, the logo is silent, or it has the opening/closing theme of the movie/TV show playing over.

Availability: Seen on all movies from the company, starting with Boo! A Madea Halloween. It's also seen on TV shows from the company, starting with Too Close to Home on TLC.

The Tyler Perry Company
Tyler Perry Studios
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