21 Laps Entertainment

From the Audiovisual Identity Database, the motion graphics museum


Background

21 Laps Entertainment (stylized onscreen as twenty-one laps entertainment) is the production company of Canadian filmmaker Shawn Levy, formed in 1999. It was formerly known as Wunjo, Inc. until 2005, where it signed a non-exclusive deal with 20th Century Fox to produce their films. The company derives its name from the number of laps Levy's oldest daughter ran in a jogathon when she was 5 years old.[1]

1st Logo (April 4-July 4, 2006)


Visuals: On a dark blue background, there is an aurora with a light. The logo zooms in quickly while the light glows into an abstract "21L". The result reads "21L", with "21" rotated 90 degrees left and a segment at the bottom of the "1" (which is supposed to represent a starting/finish line). Under it is the stacked company name in purple.

Technique: CGI animation.

Audio: Some whoosh-like sounds. The WB airings used a generic theme and voiceover.

Availability: Only appeared on Pepper Dennis.

2nd Logo (May 22, 2009-)


Visuals: There is a bright orange flash, which appears to be the front end of a moving line of light, accompanied by five more lines. The screen then pans over to see them creating glowing pathways, emitting sparkles. Finally they create an abstract "21L" (same as the previous logo, but slightly thinner) and two lines collide in the very center, creating a flash. The name below appears in dark blue underneath. Dots of light appear and float in the background until the logo fades out.

Later Variant: Starting in 2014 with Night at the Museum: Secret of the Tomb, the logo has been enhanced, with brighter colors, smoother animation, and the "21" is no longer rotated.

Other Variant: Shortened and still versions exist.

Technique: CGI animation done by Picturemill.

Audio: An uprising synth tune with twinkling sounds and buzzing of the lines. This was composed by Christophe Beck.

Audio Variants:

  • Sometimes, the opening theme of the film plays over or none.
  • An alternate version exists, in which the fanfare is re-arranged and a cheering sound is heard when the logo flashes at the end.

Availability: It debuted on Night at the Museum: Battle of the Smithsonian and it also appears on other movies and TV shows by the company, such as Free Guy and Stranger Things. This logo does not appear on Real Steel, This Is Where I Leave You, Rosaline or Crater.

References

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