Twofour

Background

Twofour is a television and digital media group formed in 1989 by former BBC News producer Charles Wace and Christopher Slade. They mainly produce reality, game, and factual programmes. In 2012, they set up a distribution arm named "Twofour Rights" and merged with ITV Studios nine years later. Speaking of ITV, they acquired the company in June 2015.

Two Four Productions

Contents

1st Logo (3 July 1994-1997)	2nd Logo (1997-1999)

Twofour

Contents

1st Logo (10 January 1999-2000)	2nd Logo (Mid?-2000-2002)	3rd Logo (25 October 2002-4 March 2012)	4th Logo (23 July 2012-19 April 2016)	5th Logo (26 January 2016-11 August 2022)	6th Logo (27 September 2022-)

Two Four Productions

1st Logo (3 July 1994-1997)

Visuals: On a white background, a grey box containing a connected "2" and "4" is seen. An upside down gold triangle is next to the numbers' connected points and the top and right-most sections of the box are blue whereas the bottom most is dark grey. Underneath is the text "A TWO FOUR PRODUCTION" alongside a channel's credit and the copyright notice.

Technique: A digital graphic.

Audio: The ending theme of the programme.

Availability:

It was seen on Great Westerners and On the Moor, which are long gone from television and are not available on home media.
The latter's last known appearance was on an April 19, 1998 Westcountry rerun.
It was also seen on early episodes of Collectors' Lot.

2nd Logo (1997-1999)

Visuals: There is a close-up of two rotating quadrilateral shapes, with the top and bottom coloured gold and grey respectively. It quickly wipes over to another close up featuring a grey oval before another transition occurs, this time revealing the full logo, the same as last time, zooming away. Once it stops, a faint spotlight forms surrounding it. Simultaneously, "A TWO FOUR PRODUCTION" and additional in-credit text fade in below.

Technique: 2D computer animation.

Audio: The ending theme of the programme.

Availability: Seen on episodes of Collectors' Lot from this period.

Twofour

1st Logo (10 January 1999-2000)

Visuals: The sequence is in a similar fashion as the previous logo, consisting of a few close-ups of the logo rotating before the full one zooms into view. This time, the objects are close-ups of the company name in a laid down view, first in gold and then blue. When the logo finishes zooming in, the objects disappear. The logo itself is shown to be a modified version of the previous logo with the left box in gold and the right and top-most bars in dodger blue. "twofour" is placed above the logo whereas in-credit information including the company name, its co-producer, and the copyright notice are displayed below.

Technique: 2D computer animation.

Audio: The ending theme of the programme.

Availability: Seen on Monet's Garden, which has this logo intact on its VHS releases, as well as episodes of Collectors' Lot from this period.

2nd Logo (Mid?-2000-2002)

Visuals: On a white background, an "O" with a gold play button zooms out. The letter duplicates with its copy sliding to the right, followed by the rest of the letters forming the company name, sliding to their intended positions.

Technique: 2D computer animation.

Audio: The ending theme of the programme.

Availability: Like before, it can be found on later episodes of Collectors' Lot.

3rd Logo (25 October 2002-4 March 2012)

Visuals: On a dimly lit white background, the same letters from before, albeit thicker, fly into the screen and form the company name.

Variants:

Sometimes, the logo is still.
An in-credit version has the logo contained within a box. Usually, it has no shading.
Sometimes, it also shares the screen with other logos.
- On The City Gardener, the logo alongside additional in-credit text is within a transparent box.
- On Big Chef Takes on Little Chef, the box is slightly longer.
- On Are You Smarter Than a 10 Year Old?, the box has a shadow alongside the Mark Burnett Productions logo.
A print version of this logo has the text completely in white.
- On Noel's HQ, the button is colored the same colour in the normal logo.

Technique: CGI.

Audio: The ending theme of the programme.

Availability: It appeared on a large output of reality, game, and factual TV shows from this period, including early series of Born to Kill and The Hotel Inspector as well as the revived Noel's Christmas Presents series. Some of them are saved on home media such as streaming sites like Amazon Prime and Tubi.

4th Logo (23 July 2012-19 April 2016)

Visuals: On a black background, the text from before zooms out with the play button spinning and sliding to the right, stopping when inside the "O" in "two". The final formation of the logo has the "O" shifted slightly downwards.

Variants:

A distribution variant exists, adding "rights" underneath the company name and "Distributed by" on top of it.
On Our School, the text is in the same colour as the previous logo.
Sometimes, it also shares the screen with other logos, including the 1997 BBC, 2011 Channel 5 and 2013 ITV logos.

Technique: 2D computer animation.

Audio: The ending theme of the programme.

Audio Variants:

Availability:

Can still be seen on many programmes from this period, starting with My Kidney and Me and appeared on episodes of Born to Kill and The Hotel Inspector from the mid-2010s.
The distribution variant can also be seen on some Born to Kill episodes and Stammer School.
It was last seen on series 2 of Our School.

5th Logo (26 January 2016-11 August 2022)

Visuals: A thin gold line emerges, spawning "TWO" and "FOUR" from the right, with both of them flying in opposite directions to form the company name.

Variants:

The distribution variant has "RIGHTS" underneath the company name and "DISTRIBUTED BY" on top.
Programmes produced for ITV adds the byline "Part of ITV Studios" under the logo.
This logo may sometimes share the screen with other logos.

Technique: CGI.

Audio: The ending theme of the programme.

Availability:

It debuted on The Real Marigold Hotel and was later seen on Beat the Chef, Ibiza Weekender, Impossible Engineering starting with series 2, among many others.
It was last seen on series 17 of The Hotel Inspector.

6th Logo (27 September 2022-)

Visuals: The letters in the company name are filled in shades of blue and red, having an appearance like this:

TWOFOUR

The "O"'s are made up of two and four parts respectively.

Variant: There exists an inverted variant where the colour order on the letters are reversed. Also, green is added to the right colour palette, being applied to "U".

Technique: A digital graphic.

Audio: The ending theme of the programme.

Availability: It appeared on Happy Campers: The Caravan Park, The Reluctant Traveler, and series 8 of Challenge Anneka, among others.