DuMont Television Network

From the Audiovisual Identity Database, the motion graphics museum


Background

The DuMont Television Network was founded by Allen B. DuMont Laboratories in 1940 and launched in 1946 as a competitor to NBC, CBS, and ABC. Due to prohibitive broadcasting costs and the FCC freezing new television stations in 1948, DuMont was in poor financial shape, and after years of decline, shut down in 1956. Many of the original masters of DuMont's shows were later disposed of in the 1970s.

1st ID (19??-mid 1950s)

Visuals: Superimposed over the credits we see the text "DUMONT" in white with the "M" being larger that the other letters. "A" and "Production" occupy the top left and bottom right corners of the screen respectively.

Technique: A still superimposed graphic.

Audio: The closing theme of the show.

Availability: Programs featured on this network have yet to turn up.

2nd ID (19??-mid 1950s)


Visuals: On a background with a white spotlight and some sparks we see the standard Dumont Television logo with "A" and "Production" in the same arrangement as the previous logo.

Variants:

  • A version without "A" and "Production" was used as a station ID with an announcer exclaiming "This is the Dumont Television Network".
  • Another ident variation had "Television Network" added below the Dumont logo.
  • Yet another variant with "A" above Dumont and off to the left and "Presentation" below and oriented to the right.

Technique: A still superimposed graphic.

Audio: The show's closing theme, although an announcer might be heard.