Arnold Shapiro Productions

From the Audiovisual Identity Database, the motion graphics museum


Background

This is Arnold Shapiro's vanity card.



1st Logo (February 19, 1984-1989)

Visuals: Superimposed over the credits, there is the following text:

An
Arnold
Shapiro
Production
In Association With...

The text "Arnold Shapiro Production" is in a script-like font, while the words "An" and "In Association With..." aren't. The "l" in "Arnold" and the "S" in "Shapiro" are connected together, and the bottom of the "p" in "Shapiro" is long enough to represent the "P" in "Production".

Variants:

  • On the TV movie Hiroshima Maiden, this is seen without the "IAW" text.
  • On the TV movie Future Flight, the text is placed on a black background.

Technique: Fading effects.

Audio: Usually the end theme, but on Future Flight, a four-note synth tune, with the first note held down for a while, then two short notes, and the last note held until it fades out. Each note gets lower in tone as the theme plays. The theme would carry on to the USAA logo and the beginning of the Multimedia Entertainment logo before its music plays.

Availability: Can be seen on '80s productions from Arnold Shapiro, such as Future Flight and Samantha Smith Goes to Washington: Campaign '84.

2nd Logo (April 18, 1989-May 19, 1992)

Visuals: On a black background, there is a diagonal rhombus on the left side and a diagonal rectangle on the right side with a circle underneath for the letter: "A"; a curved line for the letter "S", and a rectangle with a curved rectangle for the letter "P". Above the logo, there is "In Association With", while below it, there is "A R N O L D S H A P I R O" and with "P R O D U C T I O N S" underneath, all in Impact font.

Technique: Fading effects.

Audio: None or the closing theme of the program.

Availability: Seen on the first three seasons of Rescue 911 and TV movies of the era, such as Goodnight Sweet Wife: A Murder in Boston.

3rd Logo (September 15, 1992-September 20, 2001)

Visuals: There is a turquoise wall with "ASP" logos, with a spotlight panning over the text "ARNOLD SHAPIRO PRODUCTIONS", with "PRODUCTIONS" spaced to fit the width of "ARNOLD SHAPIRO". The text "in association with" is usually above or below the text.

Variants:

  • The wall color may either be turquoise, blue, or green.
  • Another variant has the text changed to "An ARNOLD SHAPIRO PRODUCTION".
  • There is another version where the logo is completely still.

Technique: CGI.

Audio: The end-title theme from any show or special. CBS airings starting in 1994 used it's generic theme. On Rescue 911, alongside the closing theme, a male cop is heard saying "Mr. Shapiro, step out of the car, please." On some episodes, there is no voice-over.

Availability: Seen on Rescue 911 starting with season 4, season 2 episodes of Big Brother, The Teen Files, and TV movies of the time such as the 1999 documentary Scared Straight! 20 Years Later. The version with the still shot can be found on The Story of Santa Claus.

4th Logo (July 20-October 12, 2010)


Visuals: On a white background, there is the texts "asp" (in huge, lowercase letters) and "ARNOLD SHAPIRO PRODUCTIONS" at the bottom. Then, a couple of seconds later, a small, green square and red rectangle appear one-by-one (in sync with the last two notes on the music) at the upper-right of the screen.

Technique: 2D animation.

Audio: A simple five note xylophone jingle.

Availability: Seen on the MTV series If You Really Knew Me.

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