Entertainment One

From the Audiovisual Identity Database, the motion graphics museum



Background

Entertainment One (also spelled as "eOne" and formerly Koch Entertainment and E1 Entertainment) began operations in 1973 as the music distributor ROW (Records on Wheels) in Canada. It was renamed to Entertainment One Fund in 2005. That June, it acquired Koch Entertainment, thus expanding their distribution network in Canada and the United States. The Koch brand name (including its music subsidiary) would later be folded into eOne in the summer of 2009.

Throughout the years, eOne built regional home entertainment divisions in the United Kingdom (based on Contender Entertainment Group and Maximum Entertainment), Benelux (based on RCV Entertainment) and Canada (formerly Seville Pictures). In 2008, eOne also purchased the minor television companies Oasis International, Blueprint Entertainment and Barna-Alper Productions. Since 2007, eOne has been distributing films for cinemas. They later acquired Hopscotch Films and Alliance Films in 2013, and Phase 4 Films and Force Four in 2014.

From 2014 until 2016, eOne has distributed and released additional kids content made under the Kaboom! Entertainment label in Canada and the United States. On December 30, 2019, after American toy company Hasbro acquired the company, their future film and television projects began using the eOne name, absorbing the Allspark name with it a year later. On November 17, 2022, Hasbro announced that it was selling part of Entertainment One's TV and film business not directly supporting the Hasbro Branded Entertainment strategy, which includes all non-Hasbro assets ranging from scripted and unscripted television and films, but would exclude the company's ex-children's properties, which were already consolidated under Hasbro. On July 17, 2023, Deadline reported that Lionsgate was a frontrunner to acquire Entertainment One from Hasbro. On August 3, 2023, Hasbro announced the sale of eOne to Lionsgate for $500 million which was closed on December 27 of that year.


E1 Entertainment

Logo (March 21, 2009-September 27, 2010)

Visuals: On a dark space background with a blue color scheme, there is the planet Earth, which is tinted in blue as it rotates slowly. As the screen zooms in and the planet brightens up, there is a large "E1" structure on it as the planet rotates more and the letters shine by dots of light. Several beams of light shine behind the planet as it becomes solid, and as the logo gets to a comfortable position, it is compressed into a box as "ENTERTAINMENT" fades in below. The light lines continue to shine and move across the planet.

Variants:

  • There is a still version that can be found on TV shows and some trailers for E1-released movies. It is bigger and resembles the print version.
  • Another still version in a blue background exists.
  • A short version exists.
  • An in-credit version exists.

Technique: CGI.

Audio: An ascending triumphant fanfare, composed by Jim McGrath. Sometimes, the opening or closing theme of the show or movie or none.

Availability: Seen on DVD releases and films from the company during the era.

  • This can be seen on Canadian and UK releases of films released by Summit Entertainment during the era, such as the second and third Twilight Saga films, Bandslam, Knowing, Astro Boy, and Remember Me.
  • It also appears on UK DVD and Blu-ray releases of films from the era that were issued by Vertigo Films, as E1 was the studio's de facto home video distributor.
  • It appears on the UK DVD release of The Gruffalo, Peppa Pig releases from the period and early Ben & Holly's Little Kingdom DVD releases in the United Kingdom, but later reissues plaster the logo with the next one.
  • It also appears on some TV series (sometimes in-credit), such as later episodes of Humf and The Dating Guy.
  • Also appears on Peppa Pig Fun & Games for the Nintendo DS.

Entertainment One

1st Logo (September 28, 2010-September 17, 2015)

Visuals: On a black background, there is a dark sphere surrounded by a light blue light. An "e" then rises up from the sphere as it starts to zoom out and shift to the left, while "ne" slides in from behind the sphere to the right. As it continues zooming out, the sphere becomes an "o", the letters become boxed as it turns light blue, and the word "entertainmentone" wipes in to the right below the box.

Trivia: This logo was designed by Toronto-based Parcel Design.

Variants:

  • A warp-speed version exists on TV shows.
  • There is a shortened version where it has the last part after the text wipes in. Sometimes, it can be much shorter.
  • A still version exists.

Technique: CGI.

Audio:

  • 2010-2015: Same as the E1 Entertainment logo, but re-arranged to be a bit more majestic. Composed by Jim McGrath (who also composed the E1 Entertainment logo). Despite the next theme being used on movies starting in 2013, this theme was still used on TV shows until 2015.
  • 2013-2015: The 2004 Alliance Atlantis fanfare, composed by Doug Pennock and performed by the Toronto Symphony Orchestra.

Audio Variant: Sometimes, the opening or closing theme of the show or movie or none.

Other Audio Variant: Strangely, on Netflix and Hulu prints of Waste Land (despite that film being distributed there through Arthouse Films and eOne distributing in Canada), the logo's audio is much louder than the rest of the film.

Availability: Seen on shows, films and home media releases from the company until the next logo replaced it in 2015.

  • During the early use of the logo, it could be seen on trailers for eOne shows/movies and various DVD and Blu-ray releases distributed in some countries. Since the company gained more distribution forces however, this and the next logo became much more widespread.
  • As with the previous logo, this can be seen on UK and Canadian releases of Summit Entertainment films, beginning with Red and ending with Child 44.
  • It also appears at the beginning of the Canadian DVD reprints of Caillou The Builder and Caillou's Water Fun, which were originally distributed by Sony Wonder and Vivendi Entertainment Canada, respectively.
  • The logo also shows up on Crackle's print of Ace Ventura: Pet Detective (1994), preceding the 1992 version of the 1984 Warner Bros. Pictures logo.
  • The still and short versions can be seen on some shows and trailers from the era.
  • As with the previous logo, this is used as a de-facto home video logo, appearing on DVD releases of Peppa Pig and Ben & Holly's Little Kingdom, among other releases.
  • It appeared on later Canadian and British prints of Weinstein and Dimension DVD releases and CBC Home Video DVD releases.
  • It additionally appeared on Canadian prints of The Mortal Instruments: City of Bones (2013), being plastered by the 1999 Screen Gems logo on American prints.

2nd Logo (September 18, 2015-)

Visuals: It starts in a similar fashion to the previous logo. Some rings zoom out and place themselves near the top of the "O", as they turn reveal the front of the square that it is in with the "ne" to the right of it, all against a background of blue zooming squares. The letters in "entertainment" zoom out and place themselves on the left of the square. After a few seconds, a blue giant square turns as it places itself on a black background, encasing the "One" inside it with a singular "e" to its left. The final result reads "eOne".

Variants:

  • Shortened, still and open-matte versions exist.
  • On Happiest Season, the logo starts at the point when the letters are nearly placed.
  • Two in-credit versions exist. One is the "eOne" logo in white, and the other is the full "entertainmentOne" logo with its original colors.
  • There is a variant where the logo is redone to fit the 4:3 format, used for reprints of older films or TV shows originally made in said format.
  • On some episodes of season 18 of Grey's Anatomy, the logo is next to the Trip the Light Productions logo.

Technique: CGI by Steven Preisman.

Audio: The 2004 Alliance Atlantis fanfare from before, but the drumroll is louder and whooshes are added with the zoom-outs. A shortened version of the theme is used on TV shows. Sometimes, the opening or closing theme of the show or movie or none.

Audio Variants:

  • On some prints of the movie Foolproof (2003), this logo was heard with the music for the 1999 Alliance Atlantis alternate logo due to an editing error.
  • On Happiest Season, the theme was shortened with the ending part being added, therefore being abridged.
  • On season 3 of Bitten, the short version of the E1 Entertainment theme from the last two logos is used.
  • On some episodes of season 18 of Grey's Anatomy, the aforementioned logo's theme is heard.

Availability: Seen on various releases from the company since 2015. Since 2020 it is used in tandem with the next logo.

  • First seen before trailers of movies made by them or outside of the United States.
  • The first TV show to use this and to use the short version of the logo was PJ Masks.
  • It appeared on Grey's Anatomy starting from season 15 after Mark Gordon became the president of the company, and on films such as The Thinning: New World Order.
    • This was also seen on the third season of Bitten.
  • The in-credit versions appear on Peppa Pig on Channel 5 in the UK, Treehouse in Canada, and Nick Jr. in the US starting from season 5, as well as Alien TV and Ninja Express.
  • The still version of the logo appears on Ransom and the last two seasons of Criminal Minds on CBS.
  • The only Hasbro show to use this logo was My Little Pony: Pony Life, as subsequent Hasbro shows use the next logo instead.
  • The open-matte shortened version is common, and the best way to find this is on PJ Masks, as well as on Winston Steinburger and Sir Dudley Ding Dong.
  • It also appears on international streaming prints of some films such as the first four Laika films preceding their own logo (their fifth film Missing Link has the Elevation Pictures logo), the UK and Canadian releases of Gnomeo and Juliet, the UK, Benelux, Australian and Spanish releases of The House with a Clock in Its Walls, the latter plastering the custom 1963 Universal Pictures variant, and on Netflix prints of John Wick, preceding the Summit Entertainment logo.
  • This is also used as a de-facto home video logo and appears on various DVD, Blu-ray and Ultra HD Blu-ray releases in some countries, such as the United States, UK, Canada, Australia and Spain.
  • It still appears on other shows, and it also more recently appeared on Clifford the Big Red Dog, and on Canadian prints of The Woman King, as the other prints use the next logo.
  • This also appears on UK/Australian/Spanish releases of 1917 in a blue tint, which was released just prior to the Hasbro acquisition.
  • This also appears on the UK and Benelux releases of The BFG (2016).

3rd Logo (November 15, 2020-)

Visuals: It starts somewhat like the previous logo, but with a square that zooms out with other squares on a starry blue/black background. As the pillars zoom out into their positions, another square moves into the center of the screen as the "eOne" text from the previous logo, piece by piece, zoom into their usual position as the background fades to black. The logo shines as the Hasbro byline (from 2020 until 2023) fades in below.

Variants:

  • An in-credit version exists, sometimes with Hasbro's own logo next to it.
  • Shortened, still and bylineless versions exist.
  • On Deep Water (2022), the logo has a slight purplish tint.
  • On the 35th Anniversary Blu-ray (not the 4K UHD Blu-ray release as that uses the widescreen version instead) re-release of The Transformers: The Movie, the logo is in 4:3.
  • On Dungeons & Dragons: Honor Among Thieves, the logo is covered in ice.
    • In the film's closing titles, this and the Paramount Pictures logo preceding it are illustrations on a medieval manuscript.

Technique: CGI by Humanaut.

Audio: A shortened version of the 2004 Alliance Atlantis fanfare from the last two logos. Sometimes, the opening or closing theme of the show or movie or none.

Audio Variant: On international Amazon prints of the first episode of Cruel Summer, the theme sounds a little distorted. This is due to a telecine error that ends up causing the end of editing part of the music (somewhat sounds like 16mm film score) for the same episode.

Availability: Seen on current releases from the company since 2020.

  • This first appeared in-credit on the TV adaptation of Candy Land, and would later be used on select shows, along with the previous logo.
  • The animated version debuted on Snake Eyes: G.I. Joe Origins, and was later seen on the Shout! Factory 4K Blu-ray release of The Transformers: The Movie (1986).
  • The Hasbro variant only appears on films and shows based on Hasbro properties, replacing the second Allspark Pictures logo, with Transformers: Rise of the Beasts being the only exception as that film was produced by Hasbro instead.
  • The bylineless version appeared on international Amazon prints of Cruel Summer, and also later at the end of Blue Bayou and an Australian trailer to Fireheart, and is also used as a de-facto home video logo since late 2022, and appears on various DVD and Blu-ray releases in some countries like the UK and Canada, such as The Woman King and The Fabelmans.
    • It also appeared on Deep Water, Orphan: First Kill, and The Woman King, as well as the shows The Rookie: Feds and The Recruit.
  • It is also used in tandem with the previous logo as of this writing.
Contender Entertainment Group
Alliance Films
Phase 4 Films
Allspark Pictures
Saban Brands
Entertainment One
Hasbro Entertainment (eOne Family Brands' successor)
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