Reveille Productions

Background

Reveille Productions was a television production company that was founded by Ben Silverman in March 2002. In February 2008, Elisabeth Murdoch's Shine Group acquired Reveille for $125 million. On March 15, 2012, Reveille was merged with Shine Group's other American companies, Shine Americas and Shine USA to become Shine America. Silverman would eventually go on to join Propagate Content in April 2016 with Howard T. Owens; shortly after chief creative officer and former A&E channel general manager David McKillop's exit.

Logo (March 10, 2002-March 8, 2012)

2002-2009
2009-2012

Visuals: On a dark red background, a silhouette of a person walks in as the sun rises up behind it, zooming in as it does. It then raises up a bugle and slowly fades to white and the sun's rays turn abstract as they shrink, revealing the text "REVEILLE" via a fading wipe. The person and sunrays become fully encapsulated into a box and turn white and red respectively. The text also turns white as the background (with a visible dividing between the floor and wall) is unseen.

Variants:

A warp-speed version exists.
An extended version has the logo in a long rectangle on a white background and the animation directly zooms in onto the person walking to the place it holds its bugle. Also, when the sunrays appear, they instead retract into the box shape while "shining" in a outwards fan motion, revealing "REVEILLE". The logo then shines.
- This is actually used for the print logo and can be seen on games based on The Office and The Biggest Loser.
- On The Tudors, the logo is used for their Irish division, having "EIRE" underneath the name on the right. The R's also have curled stems to them and the person is quite different.
The dark red background version of the extended logo is also used.
Sometimes, it shares the screen with other logos.
Starting in 2009, the Shine Group animated byline appears below it and the logo is notably altered to accommodate it; in this one, the rays at the bottom half of the screen are unseen and the box is slightly squatter (with no more orange tint). Also the man looks completely different.
This logo is usually shortened to either just have the box zoom in or the text turning white (sometimes without the text).

Technique: Computer animation.

Audio: A six-note trumpet fanfare, based upon the concert-pitched version sampled from "Reveille".

Audio Variants:

The extended version has walking sounds, followed by an extended version of the fanfare.
A shortened two-note version exists, albeit played in a higher pitch. A five-note version also exists.
Sometimes, the closing theme plays over it or none.

Audio Trivia: "Reveille" is a bugle call, most often associated with the military and prisons and used to wake military personnel and prisoners at sunrise. The name originates from "réveille" (in English, "wake up").

Availability:

The logo originally debuted on the short-lived American version of Coupling.
Seen on The Office, Ugly Betty, MasterChef, the 2008 version of American Gladiators and The Tudors, among others.

Reveille Productions

Shine America

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