Rainmaker Studios

From the Audiovisual Identity Database, the motion graphics museum


Background

In September 2003, Digital Production Solutions (DPS), a division of IDT Corporation, acquired a majority stake in Mainframe Entertainment, which made the studio a subsidiary of IDT Entertainment (later Starz Distribution). On July 31, 2006, RNK Capital Limited Partnership, a wholly-owned subsidiary of Rainmaker Income Fund, acquired 62% of Mainframe from Starz with Rainmaker acquiring 38%. A month later, RNK and Rainmaker announced a merger, with RNK acquiring Rainmaker's 38% share in Mainframe, and by February 2007, the studio was renamed to Rainmaker Entertainment. The Mainframe label was later revived in 2014 as Rainmaker's television division.

On October 26, 2016, Rainmaker acquired Burbank-based animation studio Frederator Studios, with both companies becoming part of their new holding company, known as WOW! Unlimited Media Inc. In March 2020, the Mainframe name was fully reinstated, replacing and retiring Rainmaker in the process.


Rainmaker Entertainment

1st Logo (March 13, 2007-January 17, 2017)


Visuals: On a black background, a shining gold swirl is drawn by itself before zooming out. As it does, a border is formed in the same color, revealing it to be an outline of a hand. Then a huge flash occurs, causing the swirl to change into teal and the hand into white, while also creating a background at the bottom of the hand in the same color as the swirl. "RAinmAkER" in a crunchy scope font appears below in white. After the flash ceases, the byline "WHERE WORLDS ARE CREATED" flashes in matching the color of the swirl and background.

Trivia: The company's name and logo were adopted from Rainmaker Digital Pictures, an authoring company which also operated in Vancouver and Los Angeles.

Variants:

  • An earlier version exists on the third and final season of Zixx.
  • At the end of some Barbie films, Escape from Planet Earth, Ratchet & Clank, Open Season: Scared Silly and Surf's Up 2: WaveMania, the logo is in-credit, still, and sometimes a different color. The byline "WHERE WORLDS ARE CREATED" is also sometimes absent and replaced with "ENTERTAINMENT" sometimes as well.

Technique: CGI.

Audio: A synth note the swirl makes when being formed, a flute piece accompanied with sticks, a quiet flash, and a drum piece when the byline appears.

Availability: Seen on the third and final season of Zixx, and post-2007 DVD releases from Rainmaker, such as ReBoot. The in-credit version appears on a number of Barbie movies and Rainmaker's other feature films.

2nd Logo (February 15, 2013-January 31, 2017)


Visuals: On a space background, there is a twinkling star that starts to fly, which actually turns out to be Ting (one of the mascots of Rainmaker), who projects the glowing bright blue logo from his body. He then pops out behind the logo, waves and flies away to the left.

Variant: On Barbie and the Secret Door, the logo is still.

Technique: CGI done in-house.

Audio: Some twinkling and buzzing sounds.

Availability: This logo is seen on Rainmaker's feature-length films, such as Escape from Planet Earth, Ratchet & Clank, and Barbie and the Secret Door.

Rainmaker Studios

Logo (September 17, 2017-October 19, 2018)


Visuals: On an aquamarine gradient background with a shade of blue and turquoise, there are the letters of "Rainmaker" in a bold text drawing in and releasing shadows. As it zooms away when it's about to form, a light blue line appears below with the word "STUDIOS" flipping in one-by-one underneath. The byline "A DIVISION OF WOW! UNLIMITED MEDIA" appears fading in below the logo.

Technique: CGI.

Audio: Heavy echoing clings.

Availability: It appears on Barbie: Dolphin Magic and Elliot the Littlest Reindeer.

Mainframe Entertainment
Rainmaker Studios
Mainframe Studios