Asahi Eiga

From the Audiovisual Identity Database, the motion graphics museum


Background

Asahi Eiga Seisaku Co., Ltd. (朝日映画製作株式会社) was a Japanese film production company. It mainly produced newsreels, documentary films, and shadow puppet films. From 1937 to 1943, Asahi Eiga Seisaku Co., Ltd. merged with eight companies, including Geijutsu Eigasha, to form Asahi Eigasha Co., Ltd. After a temporary dissolution during the defeat in 1945, it was reestablished in December of the same year. In 1946, it was renamed as Shinsekai Eigasha and existed until 1949. It has no relation to Asahi Eiga Renmei, which was established in May 1933 by Ryunosuke Tsukigata in partnership with Seika Shiba of Nippon Eigasha.

1st Logo (1940)

Visuals: On a textured background, a stone relief of a paper fan is seen with the japanese character "映" at the center. At the bottom right corner of the screen is the Japanese text "朝日映画" carved out.

Technique: A practically-created graphic card.

Audio: The opening theme of the film.

Availability: The logo was seen in 出征兵士を送る歌.

2nd Logo (March 16, 1940)

Visuals: On a dark background, the fan from before is seen in 2D and in a tilted angle, glowing white. "朝日映画" is seen on the upper-left corner of the screen.

Technique: A practically-created graphic card.

Audio: None.

Availability: Seen on Ochou Fujin no Gensou.

Asahi Eiga
Shinsekai Eigasha
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