Electric Entertainment

From the Audiovisual Identity Database, the motion graphics museum


This is the production company of Dean Devlin.

Logo (December 5, 2004-)

Visuals: Against a stormy cloud background, the silhouette of a young boy runs past the camera holding a string that is revealed to be attached to a silver kite. As the kite weaves through the air, it is struck by lightning, turning it into a black-and-white stylized drawing. A gradient blue box quickly surrounds the kite on a black background as the stacked name "ELECTRIC ENTERTAINMENT" fades in below, pulsating.

Later Variant: Starting in 2018, the kite has a light blue and white color scheme when struck by lightning and the name is in a different, metallic font.


  • A shortened version exists where the name wipes in letter-by-letter.
  • On Bad Samaritan, the kite remains silver when struck by lightning. The name, also in silver and with a 3D effect, wipes in a la the short version. The entire logo pulsates, turning the kite black-and-white.
  • At the end of Who Killed the Electric Car? and Independence Day: Resurgence, the logo is still.

Technique: A mix of CGI and live-action.

Audio: A calming piano theme composed by Trevor Rabin, accompanied by the boy's laughter and thunder/lightning sounds.


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