Lionsgate Television

From the Audiovisual Identity Database, the motion graphics museum


Background

Lionsgate Television (formerly known as Lions Gate Television, Inc.) is the television division of Lionsgate Films, established in 1997 with the film studio, which later became an incorporated entity on March 12, 1999. It is currently run by chairman Kevin Beggs and president Sandra Stern. Around the time it launched, the company acquired Mandalay Television, then sold off its shares two years later before outright splitting in 2002.

On July 12, 2006, following its acquisition of Debmar-Mercury, the company expanded into television syndication, although they previously handled syndication with the studio's film library prior. The company went to 20th Television for advert sales, which distributed their output, with the exception of Meet the Browns, which was handled by Disney-ABC Domestic Television and Warner Bros. Domestic Television Distribution.



1st Logo (1999-February 5, 2006)


Visuals: Over a black background is the lion from the film logo, with "LIONS GATE" and "TELEVISION" (the latter in what appears to be stretched-out Myriad) below. The lion flashes and shines.

Variants:

  • On Shutterspeed, the logo is smaller and a byline is shown below saying "In Association With Mandalay Sports Action Entertainment".
    • A similar version exists, instead saying "In Association With Mandalay Television".
  • On the TV movie The Pilot's Wife, a still/filmed variant is seen, with the IAW byline below.
  • There is a long version where it animates like the first film logo. Also, "TELEVISION" is replaced with "ENTERTAINMENT".

Technique: Computer animation.

Audio: A synth theme with crashing cymbals to hit the last note; otherwise, the end theme of the show or silent.

Audio Variants:

  • The long version has an extended version of the fanfare.
  • There is a short version with two synth notes and a drum roll.

Availability:

  • Seen on The Dead Zone on H&I and the first season of Weeds, among others.
  • It can be also seen on Tubi prints of Missing.

2nd Logo (1999-April 22, 2005)


Visuals: Over a black background is the constellation of the lion from the film logo in green with the stars in yellow. On the left of the lion is the text "LIONS GATE" in Bernhard Modern and "ENTERTAINMENT" in a serif font under it.

Technique: A still image.

Audio: Just the end title-theme from any show or the generic network theme.

Availability:

  • Seen on Unsolved History.
  • Also appears at the end of documentaries made by Termite Art Productions (except Ripley's Believe it or Not!), Busted on the Job and its sequels.

3rd Logo (June 18, 2006-2013)


Visuals: Just the 2nd half of the 5th Lionsgate Films logo. Starting in 2010, a registered trademark symbol was added.

Technique: CGI by Devastudios.

Audio: A sped-up version of the last notes of the theatrical logo. Otherwise, silence or the end theme of the show.

Audio Variant: On the VH1 series Scream Queens (unrelated to the Fox comedy/drama series of the same name), a faint wind sound is heard.

Availability: Seen on Scream Queens, Trailer Trash and Running Wilde, among others.

4th Logo (June 3, 2013-)


Visuals: The last two seconds of the 2013 logo.

Variants:

  • A still version exists.
  • An in-credit version exists.
  • There is a version with the logo positioned upward.
  • Sometimes, it shares the screen with other logos.

Technique: CGI by Devastudios.

Audio: Same as the previous logo.

Audio Variants:

  • Sometimes, the theme is sped-up and abridged.
  • Original network airings use their generic themes.
  • Sometimes, the logo is silent.
  • On Gray, an abridged version of the 2013 theatrical logo's theme is used.

Availability:

  • First debuted on the Anger Management TV series episode "Charlie and His New Therapist" and then on all shows following it.
  • This also appears on Star prints of Pam & Tommy, replacing the Hulu Originals logo even though the company never produced it.
  • Starting in 2024, when the Entertainment One television assets were folded into Lionsgate Television in January of that year, the logo has appeared in shows, such as Grey's Anatomy and The Rookie, replacing the Entertainment One logo.
eOne Television
Lionsgate Television
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