CPL Productions

From the Audiovisual Identity Database, the motion graphics museum


Background

In 2007, during Celador's sale of their entertainment assets (which also included the sale of their international sales subsidiary Celador International to 2waytraffic), Celador Productions went under a management buyout and was re-structured as an independent production company at the end of the year. While they retained the Celador brand for 2008, the company renamed themselves as CPL Productions for 2009 (with the name being an acronym for Celador Productions Limited). The company was purchased by the Red Arrow Entertainment Group (later Red Arrow Studios) in 2012.



1st Logo (2009-2010)

Visuals: On a blue gradient background, with a white spotlight, there are the letters "CPL" in a blue font with lights over the text, in a 20th Century Fox-esque angle structure, with a reflection. A light blink appears from the top right of the "CPL" text and briefly flashes.

Variants:

  • On All Star Mr. & Mrs., the text "A CPL Production for ITV" is shown below.
  • On The Sexy Ads Show, the logo is on the right side, with the Fiver logo on the left. Plus, the logo is still.

Technique: CGI.

Audio: The end theme of the show.

Availability: Seen on various shows like the second season of All Star Mr. & Mrs. and The Sexy Ads Show.

2nd Logo (2010-2014)

Visuals: A white flash appears, revealing it was the logo similar to the previous logo, except with a brighter concept, had a different reflection, and had a blue gradient shade all over the logo. The glow is also brighter.

Variants:

  • The logo is sometimes shown on a box, sharing the screen with other logos.
  • On All Star Mr. & Mrs., the word "A CPL Production for ITV" is shown below the logo.

Technique: CGI.

Audio: The end theme of the show.

Availability: It's saved at the end of CPL shows from the era, like A League of Their Own and All Star Mr & Mrs..

3rd Logo (2015-2016, 2018)

Visuals: Over a black background, we rotate and pan to reveal an aerial view of the CGI version of the CPL logo similar to the previous logos, ala the 1994 and 2009 20th Century Fox logos, and the current 20th Century Studios logo, only much brighter lighting. The light then dims and flashes while the logo rotates. After the logo pans, the lights die down.

Variants:

  • On Season 9 of A League of Their Own, the logo is still, except for the lights moving.
  • Like the last logo, the logo would be in a box and share the screen with other logos.

Technique: CGI.

Audio: The end theme of the show.

Availability: Seen on Seasons 9 and 10 of A League of Their Own, Season 7 of All Star Mr. & Mrs, Season 1 of Married at First Sight and Decimate. For some reason, Season 3 of Married at First Sight used the logo instead of the next logo.

4th Logo (2016-)


Visuals: On a black background, the CPL logo from the previous logo rotates to the right hands of the screen and then the logo shines with blue lights as the text illuminates until the whole logo stops flashing. The whole thing looks like before, except the logo is smaller.

Variants:

  • A still version of the logo exists.
  • In 2019, the words "PRODUCTION COMPANY OF THE YEAR" is seen below the logo.
  • Also, starting in 2019 as well, the byline "A Red Arrow Studios Company" appears below the logo when it starts flashing.
  • Sometimes, this logo can be shared with other logos, and encapsulated into a box, similar to the last two logos.

Technique: CGI.

Audio: None or the show's closing theme.

Availability:

  • It was seen on new seasons of A League of Their Own, it's spin-offs and its US remake, Game On!, as well as the last season of All Star Mr. & Mrs., Married at First Sight and the UK version of How'd You Get So Rich.
  • It also appeared on new shows produced by them such as There's Something About Movies, Rob & Romesh Vs, Don't Unleash the Beast and Tom Allen's Quizness.
Celador
CPL Productions
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