Channel 5 Television

From the Audiovisual Identity Database, the motion graphics museum


Background

This is the production arm of Channel 5.



1st Logo (30 March 1997-15 September 2002)

Visuals: Just the number "5" inside a white circle on top of a series of multicoloured lines.

Variant: On Dr. Death, the logo is grey and against a white box.

Technique: A still, computerized graphic.

Audio: The ending theme of the show.

Availability:

  • Most shows used an in-credit notice rather than the 1997 Channel 5 logo.
  • One of the few known shows to use this logo is the 2000 documentary Dr. Death, which is gone from television and can only be found through old video recordings.

2nd Logo (16 September 2002-2008)


Visuals: On the left side against a black background, four white letters "five" with the "i" missing its dot fade in and slide to the right. They can be seen briefly overlapping one another during the fade in sequence. To the right is a co-producer's logo containing Channel 5's copyright notice in a stacked format reading © channel 5 broadcasting ltd (year)

Variants:

  • A still version exists.
  • The other half can be coloured depending on the show.
    • On Ebb and Flo, the right half of the screen is in a dark blue colouring with it containing a copyright notice for The Canning Factory.
    • On a few Thames co-produced shows such as Open House with Gloria Hunniford, the right half consists of either a water backdrop or a bluish/whitish with many dots and line.
    • On Channel 5's The Chart, the right half consists of a brick background from the Monkey Kingdom logo. Also, the Channel 5's copyright notice in a stacked format fades in.
  • Sometimes, the other half may be in white or use the show's background.
  • A rare in-credit variant exists.

Technique: 2D computer animation.

Audio: The ending theme of the show.

Availability:

  • Appears on its original shows such as The Search of the Lost Treasure in Afghanistan, The British Face, A Very British Apocalypse, and Brainteaser, among others.
  • Also appears on several children's shows, such as the first two seasons of Fifi and the Flowertots, Ebb and Flo, the first two seasons of Peppa Pig and the first season of Roary the Racing Car, as well as Rupert Bear: Follow the Magic....
  • The in-credit variant was seen on Scream: The History of Anaesthetics.

3rd Logo (2008-2010)


Visuals: Now positioned on the right side, a white circle containing the black words "FIVE" fades in with a turquoise, magenta, and purple spiral spinning around, changing colours while it shrinks and fades into an outline consisting of the same colours with a co-producer now appearing on the left side containing the copyright disclaimer in the same stacked format like the second logo.

Variants:

  • Sometimes the left side can be in a different colour depending on the show.
  • The left side may use the show's background.
  • On newer prints of Ebb and Flo, the left half of the screen is in a dark blue colouring with it containing a copyright notice for The Canning Factory, and plastering over the second logo.

Technique: 2D computer animation.

Audio: The ending theme of the show.

Availability:

  • It appears on then-new seasons of current shows such as season 3 of Fifi and the Flowertots, The Adventures of Bottle Top Bill and His Best Friend Corky, Peppa Pig and The Gadget Show among others until 2010.
  • Also appears on then-new shows and newer prints of shows, usually plastering the first and second logos.

4th Logo (2010-2011)

Visuals: On the same position as before on a black background, a blurry, multicoloured light trail emerges and spins around, eventually forming to the logo: the word "FIVE" in the same font as before within a red circle with a co-producer and a stacked copyright disclaimer appearing on the same position as the third logo.

Technique: 2D computer animation.

Audio: The closing theme of the program.

Availability:

  • It was seen on then-new shows and documentaries until 2011 such as Extreme Fishing with Robson Green and TV's 50 Greatest Magic Tricks, among others.
  • It also appeared on then-new seasons of current shows which are The Hotel Inspector, The Wright Stuff, Police Interceptors, Peppa Pig and The Gadget Show.

5th Logo (2011-2014)


Visuals: A thick, dark red ring is seen spinning. Another rotating ring pops out of the inner section of the outer ring while a white "5" within a dark red circle pops up. The two rings briefly spin around the circle before disappearing to allow thinner, white rings to emerge and rotate, which would expand and fade out. As usual, the co-producer's logo appears on the right side.

Variants:

  • A version exists consisting of only the Channel 5 logo and its copyright notice on the right.
  • Sometimes, the logo is still.

Technique: 2D computer animation.

Audio: None or the ending theme of the show.

Availability: Can be seen on then-new shows and documentaries such as Brand New House on a Budget and appears on then-new seasons of current shows such as The Gadget Show, The Wright Stuff, Peppa Pig and The Hotel Inspector, among others from this period until 2014. The variant consisting of just the Channel 5 logo was seen on early seasons of Caught on Camera, preserved on VOD prints.

6th Logo (25 November 2014-10 January 2016)


Visuals: The same "5" in a circle is shown on a red background on the left section, only for it to be white. Throughout the logo, an outline of a ring made visible by its shadow is seen expanding.

Variant: The full on-screen variant has the red background take up the whole screen with a copyright notice also shown. Sometimes, in-credit text would appear within this version.

Technique: 2D computer animation.

Audio: None or the ending theme of the show.

Availability: Appears on some shows such as Witches: A Century of Murder and Secrets of Great British Castles, among others.

7th Logo (11 January 2016-)


Visuals: A slanted mask outline with a curved corner on the top section slides from the left, revealing the bottom-right piece of the Channel 5 logo as well as another piece faintly visible in the background. The pieces zoom out and merge together, forming the number "5" comprised of five parts.

Variants:

  • Depending on the show, the colour schemes for this logo may vary, which consists of:
    • Light blue and dark purple.
    • Magenta and dark blue.
    • Orange and maroon.
    • Green yellow and dark turquoise.
  • Sometimes, the right half of the screen is white.

Technique: CGI.

Audio: The ending theme of the show.

Availability:

  • The magenta-dark blue variant is the most common one out of all the colour schemes and was seen on most shows and documentaries such as House Doctor, Elephant Hospital, Pompeii: After the Eruption, Police Interceptors, among others.
  • The other colour schemes are seen on most shows and documentaries.
  • The light blue-dark purple colour scheme variant was seen on some shows and documentaries such as How the Victorians Built Britain and many more, the green yellow-dark turquoise variant was seen on most shows and documentaries like The Butcher Surgeon: Why Wasn't He Stopped among others, and the orange-maroon scheme can be seen on other shows and documentaries such as Up Late with Rylan and many others.
  • Shows that have the right half of the logo in white include Digby Dragon and My Not So Sweet Sixteen.
  • Although the logo was retired in 2020, it is still used on World's Most Scenic Railway Journeys.

8th Logo (26 February 2020-)


Visuals: With a slanted mask outline separating it and the co-producer's section, the parts within the Channel 5 logo light up in no particular order before they all glow at once after a few seconds. And it matches the same from the 2020 presentation that evolved from the 2016 look.

Variants:

  • Sometimes, the logo is darker.
  • Another version exists where the outline is white.
  • On most shows and documentaries such as The Motorway, the logo is tinted green yellow.
  • On some shows such as Call the Bailiffs: Time to Pay Up and ABBA: The Missing 40 Years, the logo is tinted orange.
  • On Anne Boleyn, the logo is in black and white.
  • On Channel 5 News, extra glow (coloured gold) was added to the Channel 5 logo and its border and instead of expanding, the logo's half zooms out from the left.
  • On season 1 of World's Most Scenic River Journeys, the logo is cropped where only the "5" is shown.
    • Season 2 of the aforementioned show has a print version of the 2020 logo, but this time, the logo is in dark magenta.

Technique: CGI.

Audio: The ending theme of the show.

Availability:

  • Seen on new shows from Channel 5 such as The Dambusters, The Drowning, Anne Boleyn, among others from this period and onward.
  • This also appeared on new seasons of its current shows such as The Hotel Inspector, Paddington Station 24/7, Peppa Pig, The Gadget Show and All Creatures Big and Small, among others from 2020 onwards.
  • It also appears at the end of ABBA: The Missing 40 Years (including on a Yle Areena streaming print thereof).