FilmNation Entertainment

From the Audiovisual Identity Database, the motion graphics museum


Background

FilmNation Entertainment is an American film production, co-financing and international distribution company. It was founded in 2008 by Glen Basner and Steven B. Samuels, initially as a foreign sales company. FilmNation moved into film production full-time with the release of Mud in 2012. In 2014, Roadshow Films purchased a 31% stake in the company.

1st Logo (Funburst) (May 26, 2012-August 18, 2017)


Visuals: Over a tan background, the logo starts with 19 lines of multiple colors (yellow, light blue, orange and red) emerging from below. They travel upwards, and as they do, the camera moves around, showing that the lines are moving in a circular path. The lines converge in a circular pattern and the camera moves out to see the lines are part of a human eye, made out of orange lines. The red line beneath the eye moves into the eye, which proceeds to explode, as the background becomes orange with a sunburst (or starburst) in the center (which moves). Along with it, the current company logo (the company name in a rectangle that draws itself in which also connects to the "N" with "E N T E R T A I N M E N T" below, in spaced words) zooms forwards. It stays on screen for about three seconds before cutting to black.

Variants:

  • Depending on the film, the zooming FilmNation logo during the starburst can either be visible, very difficult to see or invisible.
  • There is a shortened version where only the starburst moves.
  • On Genius, a black and white version of this logo is used.
  • A print version of this logo exists.

Technique: Complex 2D computer animation. This logo was made by Imaginary Forces, who also made the original Xbox 360 logo, as well as the 2010 Dolby Digital "Spheres" logo, the 2012 Dolby Atmos "Unfold" logo and the 2017 HBO Feature Presentation ID, among others.

Audio: An energetic pizzicato/cello theme, composed by Henrik Schwarz. There's also a deep chord and a synthesized "power up" sound during the eye sequence.

Availability: No longer current, but still pretty common for the both short and long versions.

  • It was seen on films produced or distributed from the company, such as House at the End of the Street, The Rover, Room (2015), Sing Street (2016), and the international release of Looper (2012).
  • This logo was seen at the end of some movies such as Under the Skin, Dog and All is Lost, among others, while the print version of the opening logo was appeared on such as A Most Violent Year (2014) and Song to Song.
  • Notable international releases that contain this logo are Mud (2012) and The Imitation Game (2014).
  • The black and white variant of the logo only appeared on its aforementioned film above on the Variants section above.
  • While the next logo debuted in 2016, it makes a surprise appearance on the international release (mainly Australian, Japanese or European prints) of Logan Lucky (2017) (the U.S. prints has been replaced with Fingerprint Releasing and Bleecker Street logos).

Legacy: This logo's theme is quite popular, with many YouTube uploads of the logo having comments from people who searched it up just to listen to it.

2nd Logo (September 1, 2016-)


Visuals: On a black background, there are two orange boxes joined with a smaller orange box in the center, which have black lines moving inside them. The screen then zooms in on the smaller box to reveal the Brooklyn Bridge, which slices in half to reveal the New York skyline, as it duplicates in an X-shaped manner, and an orange star bursts in to form the previous logo's finished product, but darker. The logo cuts out to the music's last chord.

Variant:

  • On The Founder the logo fades in with the ending animation and later fades out.
  • A still version of this logo exists on I Know This Much Is True which is the company's first television project.

Technique: Kaleidoscope-esque 2D animation. This was made by Devastudios.

Audio: A plinking tune employing pizzicato strings. Like the previous logo, this was composed by Henrik Schwarz. The version uploaded by Devastudios originally had a different tune involving a piano.

Availability:

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