Taft Entertainment Television

From the Audiovisual Identity Database, the motion graphics museum



Background

Taft Entertainment Television was a television production division of the Taft Company to produce live-action, game shows, and TV movies, most of them in association with Edgar J. Scherick Associates. The library was distributed by Worldvision Enterprises (now "CBS Media Ventures").

Logo (September 14, 1981-October 3, 1988)


Visuals: On a blue background with rotating stars, a flash occurs. The text "TAFT ENTERTAINMENT TELEVISION" in pale blue and in Taft's corporate font zooms in and flashes, becoming white. After the flash, the byline "A Division of THE TAFT ENTERTAINMENT COMPANY" (with "A Division of" in small lettering and "THE TAFT ENTERTAINMENT COMPANY" in a larger Arial font) appears below.

Variants:

  • On TV movies made in association with Edgar J. Scherick, the logo is still on a black background with slightly smaller text.
  • On the TV series You Again? and the TV movie Unholy Matrimony, it appears in-credit.
  • On season 1 of Throb, the still logo is in blue, the byline is omitted, and the background is a blue gradient with a wallpaper of the company's name.
  • A short version with the finished logo exists.
  • On the TV movie The Key to Rebecca and The Lucie Arnaz Show, the logo is placed on a different space background. The words "TAFT" and "TELEVISION" appear from the upper left and the lower right and "ENTERTAINMENT" zooms in from the middle, with each word leaving a white trail as they move to their places. Once the name forms, the trails slowly dissolve away and the Taft byline fades in.

Technique: Scanimation.

Audio: None or the closing theme of the show.

Availability:

  • It appeared on some TV movies and shows from the 1980s, such as Sable and The Key to Rebecca, respectively.
  • If their shows are ever reran in the future, the 2007 CBS Television Distribution logo will plaster it, although The Key to Rebecca kept it on its DVD release followed by the 1977 Operation Prime Time, 1994 version of the 1988 Worldvision and 2007 CBS Television Distribution logos.
  • However, if You Again? gets reran, the 2007 CBS Television Distribution logo will follow because the logo is an in-credit logo.
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