CBS Media Ventures

From the Audiovisual Identity Database, the motion graphics museum


Background

In 2021, CBS Television Distribution was renamed to CBS Media Ventures.

Logo (January 11, 2021-)

Visuals: Same as the 2020 CBS Studios logo (itself a variation of CBS' 2020 ID), except it reads "CBS MEDIA VENTURES" instead of "CBS STUDIOS", and "MEDIA VENTURES" is in white and not in blue.

Bylines:

  • January 11, 2021-November 10, 2022: "A VIACOMCBS COMPANY"
  • March 11, 2022-: "A PARAMOUNT COMPANY" in the Paramount Peak Sans typeface.

Variants:

  • An alternative version which is the same as the normal logo exists, but with the tagline "PRODUCTION + LICENSING + AD SALES & PARTNERSHIPS" (like CBS' "LIVE + ON DEMAND + STREAMING" tagline in the promos prior to late 2022) appearing word-by-word in sync with the last three notes of the jingle, similar to CBS' 2020 ID. This is basically a reference to the company's evolution to becoming a company that licenses, produces and/or distributes first-run programs, as well as handling national barter advertising sales for third-party companies.
  • Like the CBS Television Distribution logo, some first-run shows such as Inside Edition and Entertainment Tonight have the final scene/credits crossfade to the logo.
  • A short version also exists, which starts when the Eyemark zooms out.
  • A 24fps version exists on Hot Bench, as well as Antfood's CBS jingle montage and case study videos on Vimeo. The latter video only has the Eyemark sliding to the left.
  • On some season 3 episodes of The Drew Barrymore Show, the logo is next to the Flower Films logo.

Technique: 2D computer animation, like the 2020 CBS Studios logo and the 2020 CBS ID, which is done by Gretel.

Audio: A more string-based arrangement of the 2020 CBS jingle by Antfood. No camera shutter is heard.

Audio Variants:

  • Other shows such as Hot Bench and Rachael Ray on some occasions have the end credits theme play over the logo instead.
  • On some season 3 episodes of The Drew Barrymore Show, the logo is silent.
  • The final three notes can be heard on Antfood's 2022 mnemonic reel here.
  • On Antfood's case study video, the four notes play over the music.

Availability:

  • CBS introduced the logo on the Variety website the day the rebrand was announced and also began replacing the 2007 CBS Television Distribution logo on first-run programs it distributes, starting with the January 11, 2021 episodes of Inside Edition and Entertainment Tonight, respectively.
  • Jeopardy! and Wheel of Fortune also began using the logo starting with their respective January 18, 2021 episodes.
  • Strangely, this logo also does not appear on Pictionary, as that just used a copyright notice instead.
CBS Television Distribution
CBS Media Ventures