Mattel Television

Background

Mattel Creations was formed by Mattel in 2016 to bring all five of their content creation units: Mattel Playground Productions (now Mattel Films), Mattel Studios, HIT Entertainment, Mattel Entertainment, and the American Girl creative team in Middleton, Wisconsin together. In 2019, the division was reorganized as Mattel Television.

Logo (January 17, 2017-)

2017 version
2019 version

Visuals: On a red background, the shape of the Mattel logo (a spiky circle) is cut out of it. Then, the background falls down as if it were a piece of paper, revealing a gray wall background, and "MATTEL" is carved into the circle in its corporate font. The circle, which was at an angle before, moves to the center of the screen, and the red pieces in the company name fall down (turning the company name white) and turn into the red text "CREATIONS" (before 2019) or "TELEVISION" (since 2019).

Variants:

The logo is often sped-up on TV shows.
A warp-speed variant exists.
A cropped 4:3 variant also exists.
On Monster High: The Movie and on Monster High 2, the logo is very shortened.
On Fireman Sam, the logo stops for a while after the letters gets cut off.

Technique: CGI.

Audio: Cutting, pencil scribbling and paper folding sounds, then a drone after the Mattel logo centers itself.

Audio Variant: In some cases, the logo is silent or uses the show's ending theme.

Availability:

This logo appears on HIT Entertainment movies as well as Barbie movies beginning with Video Game Hero.
The short version appears on post-2017 episodes of Thomas & Friends and its infamous reboot Thomas & Friends: All Engines Go, Fireman Sam beginning with season 11, the third and final series of 2015's Bob the Builder, Polly Pocket, Masters of the Universe: Revelation, the 2021 reboot of He-Man and the Masters of the Universe, Minecraft Mini-Series, Barbie: Dreamhouse Adventures, Barbie: It Takes Two, Deepa & Anoop, 2022's Monster High and Hot Wheels: Let's Race.
However, it also does not appear on She-Ra and the Princesses of Power and Pingu in the City for unknown reasons, respectively.
The long version appears on UK HIT Entertainment DVD releases, replacing HIT's logo, beginning with the Thomas & Friends release "Extraordinary Engines", until the Thomas release "A Colourful World". After that, the HIT logo returned at the beginning of DVD releases.

Legacy: This logo has an infamous reputation due to the business practices of the company, especially for screwing over the Thomas & Friends franchise and amongst other franchises.

◄	Mattel Playground Productions Mattel Entertainment HIT Entertainment Mattel Studios

Mattel Television