HBO Showcase Pictures

From the Audiovisual Identity Database, the motion graphics museum

1st Logo (1991)

Visuals: On a black background, there is an open purple film clapperboard zoom out from the right, eventually stopping and closing when in full view. A golden HBO logo with "SHOWCASE" below zooms with it. When the text stops, a spotlight shines through it.

Technique: CGI.

Audio: A horn fanfare.

Availability: Spotted on the Prism Entertainment VHS release of Women In Prison.

2nd Logo (August 21, 1993-June 24, 1995)

Visuals: On a black background are several 3-D black and white translucent clappers (the top part of a movie clipboard), gold HBO logos and gold "SHOWCASE" words flying away. Searchlights scroll in the background. "HBO SHOWCASE" (in this case, "HBO" is not in its corporate font) flies by the screen as the camera pans to the right and over "HBO SHOWCASE" (in this case, "HBO" is in its company font). Then towards the screen, two clappers meet and zoom out with a big "HBO" logo with "SHOWCASE" below. As the camera zooms, the clappers are revealed to be the clipboard. The searchlight keeps scrolling back and forth as it fades out.

Technique: CGI.

Variant: A filmed variant exists.

Audio: The opening theme of the movie, or a long version of the previous logo' s theme with added bangs and a synth piano.

Availability: Seen on TV movies like Strapped and Doomsday Gun.

HBO Showcase Pictures
HBO NYC Productions
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