HBO Showcase Pictures

From the Audiovisual Identity Database, the motion graphics museum


Background

This was the original name of HBO NYC Productions.

1st Logo (January 26, 1991)


Visuals: On a black background, an open purple film clapperboard zooms out from the right, eventually stopping and closing when in full view. A golden HBO logo with "SHOWCASE" below zooms with it. When the text stops, a spotlight shines through it.

Technique: CGI.

Audio: A horn fanfare.

Availability: It was spotted on Prison Stories: Women on the Inside.

2nd Logo (August 21, 1993-June 24, 1995)


Visuals: On a black background, several 3-D black and white translucent clappers (the top part of a movie clipboard), gold HBO logos and gold "SHOWCASE" words are flying away. Searchlights scroll in the background. "HBO SHOWCASE" (in this case, "HBO" is not in its corporate font) flies by the screen as the camera pans to the right and over "HBO SHOWCASE" (in this case, "HBO" is in its company font). Then towards the screen, two clappers meet and zoom out with a big "HBO" logo with "SHOWCASE" below. As the camera zooms, the clappers are revealed to be the clipboard. The searchlight keeps scrolling back and forth as it fades out.

Technique: CGI.

Variant: A filmed variant exists.

Audio: The opening theme of the movie, or a long version of the previous logo's theme with added bangs and a synth piano.

Availability: Seen on TV movies like Strapped and Doomsday Gun.

HBO Showcase Pictures
HBO NYC Productions
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