American Releasing Corporation

From the Audiovisual Identity Database, the motion graphics museum


Background

In 1954, American Releasing Corporation was formed by James H. Nicholson and entertainment lawyer Samuel Z. Arkoff, dedicated o releasing independently produced, low-budget and genre films (such as horror, sci-fi, and African-American), primarily of interest to teenagers from the 1950s to late 1970s. In April 1956, ARC merged with global production company International Productions (not to be confused with "International Pictures", which already merged with Universal Studios and formed "Universal-International" in 1946) to form AIP.



1st Logo (June 15, 1955)


Visuals:

  • Opening: Over the opening shot of the movie, the letters "ARC", lined up vertically, is seen to the top right. Under it, the text:
THE

AMERICAN
RELEASING
CORPORATION

PRESENTS

is seen stacked, getting progressively shifted to the right with each line. The logo fades in, then fades out.

  • Closing: Over the closing shot of the movie, the words "THE END" are seen in 2 different lines from each other at the top. Below to the left, "ARC" is seen horizontally as outlines, and "AMERICAN RELEASING CORPORATION" appears below.

Technique: Fading effects.

Audio: The opening theme of the movie.

Availability: This logo was only used on The Beast with a Million Eyes.

2nd Logo (September 15, 1955)


Visuals: Just the text "American" in a font resembling SF American Dreams Extended, "RELEASING CORPORATION" below in a Futura font, on a plain grey background..

Variant: A color version has been spotted, with a blue background and yellow text.

Technique: A still card produced on print.

Audio: The opening theme to the film.

Availability: Seen on Apache Woman.

3rd Logo (December 1955)


Visuals: On a satin sheet background, the logo from before is seen, but with "American" being much larger than the rest of the text. The text is seen in a textured oval frame.

Technique: A still graphic filmed by a cameraman.

Audio: A majestic trumpet fanfare.

Availability: Seen on The Phantom from 10,000 Leagues.

American Releasing Corporation
American International Pictures
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