Zaloom/Mayfield Productions

From the Audiovisual Identity Database, the motion graphics museum


Zaloom/Mayfield Productions (also known as "ZM Productions") was the production company of George Zaloom and Les Mayfield. The company produced behind the scenes features as well as TV movies. The company closed in 1998.

1st Logo (1987-1990)

Visuals: An in-credit notice that reads "ZM PRODUCTIONS, INC.".


  • Sometimes, "PRODUCED BY" appears above.
  • Copyright info might appear underneath.
  • On The DuckTales Movie Special, it shares a credit with Buena Vista Productions, reading "Produced by BUENA VISTA PRODUCTIONS in association with ZM PRODUCTIONS, INC.".
  • On The Honeymooners Anniversary Special, it appears on the same background as the CBS Entertainment Productions logo, after that logo plays out.

Technique: Chyron effects.

Audio: The closing theme to the program.

Availability: Appeared on behind-the-scenes features, such as Roger Rabbit & the Secrets of Toon Town, The Honeymooners Anniversary Special, Great Adventurers & Their Quests: Indiana Jones and the Last Crusade and Secrets of the Back to the Future Trilogy. The latter two are available on video.

2nd Logo (February 16, 1991-2000)

Visuals: On a black background is a black circle with white bordering. Inside is another circle with white stripes and a 3-D yellow-orange "ZM" with white bordering protruding towards the screen. Inside the circle, the words "ZALOOM MAYFIELD PRODUCTIONS" wrap around the "ZM" circle with dots separating the words. "PRODUCTIONS" is in a different font.


  • The logo may appear superimposed in the credits. On the All in the Family: 20th Anniversary Special, the logo is smaller and scrolls with the credits.
  • On Back to the Future: The Animated Series, the logo was shown on the bottom-left corner along with the 1991 Universal Cartoon Studios logo on the top-left, the 1991 Amblin Television logo on the top-right, and the BIG Pictures logo on the bottom-right.
  • On Star Trek: A Captain's Log, the logo is seen on a scrolling starry space background. The text "In Association With" is seen below.
  • On Frank Capra's American Dream, the circle is white and the text along with the bordering are black.

Technique: A still, computerized graphic.

Audio: None or the closing theme to the program.

Availability: Can be found on the TV movies Freaky Friday (1995) and Tower of Terror. The in-credit version has appeared on All in the Family: 20th Anniversary Special, Cheers: Last Call! and The Making of Terminator 2 3-D: Breaking The Screen Barrier, which can be found on the "Ultimate Edition" DVD release of Terminator 2: Judgement Day, released in 2000 by Artisan Entertainment.

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