KidVision

From the Audiovisual Identity Database, the motion graphics museum




Background

KidVision started initially as a kids' label of A-Vision Entertainment (later WarnerVision Entertainment) in 1993. KidVision mainly distributed kids movies and TV series, such as The Magic School Bus and the original VHS release of Gumby: The Movie. In 1997, KidVision moved under Warner Home Video, and continued to distribute videos until 2002, when it and WarnerVision were folded into WHV.

Logo (April 20-June 26?, 1993, February 1, 1994-2002)

Visuals: On a gradient white-gray leather background, a chalkboard is seen in the middle of the background. A piece of white chalk then flies up to the left side of the screen and then starts to write out "Kid Vision" in a childish hand-written font. Once it finishes writing, the chalk then draws a red rectangular border around the text as a yellow sparkling comet appears from where it started to draw it and sweeps across the text, coloring it like shown: "Kid Vision". The chalk flies off-screen as it finishes the border.

Variant: An early version has the print logo on a white background. Compared to the regular logo, it's set horizontally straight rather than diagonal, and the border around "Kid Vision" is now colored cyan. If the viewer looks closely, a white rectangle can be detected behind the logo.

Technique: CGI, with 2D animation for the sparkles. The early version is a still, digital graphic.

Audio: The chalk pressing against the board and a twinkling sound when the comet flies by. This is sometimes accompanied by the titular Bus's beeping (found on The Magic School Bus tapes), or a male voiceover (Victor Caroli) saying "KidVision, a leader in children's entertainment" (found on some Kidsongs tapes).

Availability: Seen on VHS releases of The Magic School Bus, The Adventures of Mary-Kate and Ashley, Shining Time Station, and later installments of Kidsongs, as well as Gumby: The Movie and the There Goes A... series. The last video to use this logo was The Magic School Bus Holiday Special. The early version appears on Shining Time Station Vol. 1: Stacy Cleans Up and Shining Time Station: A Day in the Life.

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