From the Audiovisual Identity Database, the motion graphics museum


KidVision started initially as a kids' label of WarnerVision Entertainment in 1993. KidVision mainly distributed kids movies and TV series, such as The Magic School Bus and the original VHS release of Gumby: The Movie. In 1997, KidVision moved under Warner Home Video, and continued to distribute videos until 2002, when it and WarnerVision were folded into WHV.

1st Logo (June 26, 1993-1994)

Visuals: Over a black background is the print version of the KidVision logo.

Variant: Some tapes have the logo on a white background.

Technique: A still graphic.

Audio: None.

Availability: Seen on The Baby-Sitters Club videos released by KidVision. It is also seen on the Shining Time Station Vol. 1: Stacy Cleans Up video.

2nd Logo (February 1, 1994-2002)

Visuals: On a gradient white-gray leather background, there is a black chalkboard. A white piece of chalk comes flying in the picture and writes out "Kid Vision". As it is done writing, the chalk draws a red rectangle around the text, and a shooting star flies across the text from left to right, coloring the text.

Technique: CGI.

Audio: The chalk pressing against the board and a twinkling sound when the comet flies by. This is sometimes accompanied by the titular Bus's beeping (found on The Magic School Bus tapes), or a male voice (Victor Caroli) saying "KidVision, a leader in children's entertainment" (found on some Kidsongs tapes).

Availability: Seen on VHS releases of The Magic School Bus, The Adventures of Mary-Kate and Ashley, Shining Time Station, and later installments of Kidsongs, as well as Gumby: The Movie and the There Goes A... series. The last video to use this logo was The Magic School Bus Holiday Special.

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