Focus World

From the Audiovisual Identity Database, the motion graphics museum

Background

In August 2011, Focus Features launched Focus World, a label focusing on the video-on-demand market with initial plans to distribute 15 films per year, with one film being released per month. No logo was used until 2013.

1st Logo (May 24-September 20, 2013)

Visuals: Over a white background is the five letters of the text "F O C U S", with the "O" blurred out a bit, and under it is "WORLD", all in black.

Technique: None. [possible misuse]

Audio: None.

Availability: Can be seen on very early Focus World-released movies like We Steal Secrets, C.O.G., A Little Chaos and Mr. Right.


2nd Logo (May 2, 2014-June 10, 2016)


Visuals: Over a black background, the logo starts with the same text as before (except more spaced out, excluding the line, and now in light blue) appearing in a font that was used as the Focus Features logo fading in and deblurring while slowly backing away from the screen.

Variants:

  • Sometimes, the logo is still.
  • An early version has the logo simply zooming towards the screen.

Technique: Computer animation.

Audio: None.

Availability: Seen on most releases from this period starting with Walk of Shame and ending with Puerto Ricans in Paris.

3rd Logo (August 19, 2016-)


Visuals: The sequence starts with a black background, where a golden burst occurs. The screen then zooms out to reveal that it's part of the blurred "O" in "FOCUS", with "WORLD" below, both in gold and on a bokeh background similar to the Focus Features logo. The Comcast byline then wipes in.

Technique: CGI by Filmograph.

Audio: A reversed crystalized synth tune.

Availability: Seen on VOD releases from Focus World starting with A Tale of Love and Darkness.

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