Hoyts Distribution (2001-2012)

From the Audiovisual Identity Database, the motion graphics museum


Background

In 2001, under the leadership of Kerry Packer, his Hoyts Cinemas company reentered the cinema distribution business after a eight-year hiatus, forming a rebirth of Hoyts Distribution. The company initially distributed titles produced by Nine Films & Television, but switched over to international clients. During their last years, they mainly handle distribution of Summit Entertainment films. In April 2012, Hoyts' distribution arm was acquired by French company StudioCanal and was rebranded StudioCanal Australia.

Logo (2002-2012)


Visuals: On a black background, red glass squares fly at the screen. Then, the camera moves away from them, and we see the glass squares as a red line. The red line turns blue and the screen zooms out. Then, more red glass squares fly out of the blue line and form a line that zooms out. Above this line we see the Hoyts logo (in blue) and below the line we see the word "DISTRIBUTION". The logo shines.

Technique: CGI.

Audio: Lots of electrical and low-pitched hissing sounds, with a whoosh.

Availability: Seen on Australian DVDs distributed by Hoyts; mainly from Summit Entertainment, released before the StudioCanal acquisition. It was also seen theatrically before movies they distributed.

Hoyts Distribution (2001-2012)
StudioCanal
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