Fox Entertainment
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Background
Created on March 21, 2019, Fox Entertainment is an American film and television production company and was formed by Fox Corporation following the acquisition of the majority of 21st Century Fox by The Walt Disney Company. The company re-entered the film business in 2023.
1st Logo (June 30, 2019-November 25, 2021)
Visuals: Against a foggy blue background, the Fox logo in its corporate font and in light blue appears, letter-by-letter, followed by a light blue rectangle with "ENTERTAINMENT" in it underneath. Each letter brightens the background slightly.
Technique: Computer animation.
Audio: A bang when each segment appears.
Availability: Seen on Prodigal Son (until its first season finale), BH90210 and What Just Happened??!. It appeared on the 2021 TV special World Pet Games.
2nd Logo (September 29, 2019-)
Visuals: On a wall made of several blue shapes with white sides, there are white shapes that resemble the word "FOX". The shapes around the "FOX" text suddenly shoot outwards and the circle shrinks from the middle, revealing dark blue circles. The logo then cuts to a dark blue background, with the "O" now just being a small dark blue circle and the text being encased in a large white circle. The circle then shrinks, forming the Fox corporate text, along with "ENTERTAINMENT" in a white rectangle. It continues to zoom out as the circle (which is now small) expands into the O's slit, completing the logo.
Trivia: This logo, as part of the entire branding package, won Trollbäck+Company a Bronze Entertainment Clio in 2021.
Variants:
- Sometimes, the logo doesn't zoom out.
- There is a longer version of this logo found on Trollbäck+Company's reel where it starts with a close-up of the shapes from an angle as the "FOX" text stretches out before going into the usual animation. The finished result zooms out on a black background.
- The Trollback+Company logo is shown after the logo, which is shown on the Fox branding case study, as shown here.
- A shortened version of this logo exists, where the circle zooms out to show the already formed logo.
- A sped-up version of the logo exists.
- On season 2 of The Cleaning Lady, the first few seconds are cut, but the theme plays normally.
- A loop version has the O growing to reveal the "FOX" geometry shapes. The O grows again, and we reveal back to the original Fox Entertainment logo.
Technique: Computer animation by Trollbäck+Company, who rebranded Fox at the time when this logo was first introduced.
Audio:
- September 29, 2019-October 18, 2022: A whoosh, wind blowing and a choir theme (which later became the generic theme of the Fox network) composed by Scott Lee Miller and Dennis White.
- April 8, 2021-: A four-note synth theme which syncs up to the animation, which later became the new mnemonic of the Fox network. Composed by Mark Camperell and Owen Granich-Young. First heard on S2 E3 of The Moodys; and used in tandem with the other one until October 28, 2022.
Audio Variants:
- On Outmatched, the audio from the previous logo is heard.
- On the election special of Let's Be Real, the choir theme is absent.
- On the pilot episode to the American adaptation of Accused, the music from the Sony Pictures Television Studios logo plays over it. This is due to a mixing error.
- On Stars on Mars, the music from the Eureka Productions logo plays over it. This is due to a mixing error.
- On the American adaptation of The Floor, the last note of the 2021 theme is cut off.
- A sped-up version of the theme exists.
- Original airings use a generic theme and a voiceover.
- Sometimes, the closing theme plays over it or none.
Availability: Seen on all shows produced by them, starting with Bless the Harts. It was also seen on the pilot episode of Deputy.
