Mattel Films

From the Audiovisual Identity Database, the motion graphics museum


Mattel Films is the film production division of Mattel originally formed on October 16, 2013 as Mattel Playground Productions as part of Mattel Global Brands, a unified media structural and strategy unit, to produce series and movies based on their properties. On March 31, 2016, Mattel placed the division within a newly created division at the time, Mattel Creations (now Mattel Television), absorbed its operations into it and, seven months later, shut it down due to the failure of the live-action Max Steel film. On September 6, 2018, the division was revived and reformed as its current name to solely make films based on the company's properties.

Mattel Playground Productions

1st Logo (January 21, 2014-October 14, 2016)

Visuals: Over a white background is the Mattel logo. The logo zooms out to reveal that it is moving around on a red line, at which point a red rectangle lands on the logo which reads "PLAY". The Mattel logo balances the rectangle while rolling around but then drops it on the line, causing it to bounce up which reveals it to actually be another red rectangle that reads "GROUND" (with a play button in the "O"). The Mattel logo and the "PLAY" rectangle land on top of the "GROUND" rectangle (with the Mattel logo landing on the left side of it and the "PLAY" rectangle landing on the right side of it). "PRODUCTIONS" then drops down quickly letter by letter below. The Mattel logo spins around once, and then stops.


  • A longer version exists where the Mattel logo rotates and slightly bounces at the start.
  • Sometimes, the ending part where the logo spins is removed.
  • A still version exists, sometimes on a black background.
  • There is another still version where the circle is removed from the Mattel logo, with the text (in red) on it’s side and placed closer to the "PLAY" rectangle.
  • An in-credit version exists.

Technique: 2D computer animation.

Audio: A sound of a slide whistle, some grunting and bouncing sounds, and some sort of laughing at the end.

Audio Variants:

  • Sometimes, the slide whistle is absent.
  • The version that removes the part where the logo spins has no laughing at the end, and again removes the slide whistle at the beginning.
  • Otherwise, either the ending theme of the show/movie is used or the logo is silent.


  • Can be seen on 2016 episodes of the CGI Polly Pocket web series, the last three Team Hot Wheels films, and other series and films.
  • The still version can be found on Barbie and the Secret Door.
  • The black background still version can be found on the second season of Max Steel and some of the Monster High movies.
  • The still version without the circle can be seen with a white background on Team Hot Wheels: The Origin of Awesome.
  • The in-credit version appears on the Ever After High episode "True Hearts Day".
  • It was last used at the end of the live-action Max Steel film, as this has been switched to the Mattel Creations logo on newer films and shows.

2nd Logo (October 14, 2016)

Visuals: First, there is a grainy image of the original headquarters of Mattel (located in Los Angeles, California) in 1945, with a signage reading "MATTEL CREATIONS" seen in the building, The screen then cuts to various patents of various Mattel toy brands including the Vrroom motor, a Chatty Cathy doll, Barbie, a Hot Wheels car and a jet toy with a pilot figure, with the respective logos of American Girl, Mega Blox, Barbie, Hot Wheels and Fisher-Price being seen. The screen cuts back to the "MATTEL CREATIONS" signage before it cuts to a white film grain background as the original Mattel logo from the 1950s appears before the current logo shows up.

Technique: 2D computer animation.

Audio: The opening theme of the movie. There exists an unused theme (which has a orchestral tune with some film projector sounds) for this logo, composed by Drastic Studios.

Availability: Seen only at the start of the live-action Max Steel film. The first logo appears at the end of the movie.

Mattel Films

Logo (July 9, 2023-)

Visuals: The camera zooms out of a multicolored set of triangular shapes placed in a circular pattern, which rises on the middle and glows. Then, it's revealed to be shaped like a spiky circle, and transforms into the Mattel logo, which is seen with a metallic texture. The logo fades out.

Technique: CGI.

Audio: None.

Availability: Debuted on the live-action Barbie film in July 2023. It is expected to appear on later theatrical titles from Mattel Films.

HIT Movies
Mattel Films
Mattel Television (television production)
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