Higher Ground Productions

From the Audiovisual Identity Database, the motion graphics museum


Higher Ground Productions, or simply Higher Ground, is a production company founded in 2018 by former United States President Barack Obama and Michelle Obama, with the goal of bringing diversity to the entertainment industry.

Logo (March 25, 2020-)

Visuals: On a spinning, blurry multi-colored background, multiple white stair tiles growing in width rapidly fades in and out, eventually reaching to the company's name and the production number containing three digits underneath. The color of this logo may vary depending on the film or TV show.

Variants: Depending on the movie/TV show:

  • Crip Camp: The background is of a potters clay-greenish blue gradient.
  • Waffles + Mochi: A gradient similar to the previous variant where from the left is tuscany to desaturated cyan.
  • Fatherhood: On a teal background, from the left are pale slate, nile blue, aquamarine, and brunswick green colors. The logo is also colored gold.
  • We the People: Four colors are on each section of the screen: deep champange on the left, cerulean blue on the top center, british racing green on the right, and chili pepper on the bottom center.
  • Worth: The colors are of varying shades of bay leaf.
  • Ada Twist, Scientist: There are white colors on the top left and near top right of the screen alongside purple and red colors on the bottom.
  • The G Word with Adam Conover: Most of the left section is in white whereas the right contains brandy and cloud burst colors.
  • The Light We Carry: Michelle Obama and Oprah Winfrey: The main color is tan. The gradient specifically consists of a darker shade of said color in the center and two of the same, lighter shade on both sides.
  • Working: What We Do All Day: There are shades of gray in the background with the right half being darker.

Technique: 2D computer animation.

Audio: A deep, ambient whoosh.

Audio Variant: On The G Word with Adam Conover, the whoosh is quieter.

Availability: It debuted on Crip Camp and can be seen on their many films and TV shows. This logo, however, does not appear on Becoming.
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