Jerry Bruckheimer Films

From the Audiovisual Identity Database, the motion graphics museum


Background

Jerry Bruckheimer Films Inc. is an American film production company founded in December 1995 by Jerry Bruckheimer, who had dissolved Don Simpson/Jerry Bruckheimer Films after cutting ties with his longtime partner Don Simpson (who died in January 1996). Until 2014, most of the company's films were released by Buena Vista Pictures Distribution (now Walt Disney Studios Motion Pictures) under its Walt Disney Pictures, Hollywood Pictures and Touchstone Pictures labels (except for films released by Columbia Pictures, Screen Gems Pictures or Warner Bros. Pictures). In 2013, the company shifted its ties to Paramount Pictures; however, it became fully independent in 2020.

Logo (June 6, 1997-)

Visuals: The camera zooms down a desert road as a thunderstorm brews and lightning flashes in the sky several times. The camera stops at a leafless tree as a lightning bolt strikes it, and leaves instantly appear on the tree. The scene freezes and zooms out into a box on a black background, and the text "JERRY BRUCKHEIMER" (in the Perpetua Bold font) appears below it, with an underline and the spaced-out text "FILMS" (in the same font) underneath it.

Trivia:

  • According to Jerry Bruckheimer, the lightning bolt is meant to represent "the power of an idea". The tree was modeled after an oak on a Kentucky property owned by Bruckheimer. He photographed the tree and sent it to Dream Quest Images, who created the logo.[1]
  • The lighting bolt is a callback to the Don Simpson/Jerry Bruckheimer Films logo, and was intended to have two bolts for Bruckheimer and Simpson, not unlike the Simpson/Bruckheimer logo. After Simpson's death, however, only one bolt was used.

Variants:

  • An earlier prototype of this logo (seen at the end of Con Air and on trailers and TV spots for said film) lacks the camera movement from the final version, as well as an entirely different tree background. The tree also already has leaves on it and lacks the zooming down the road animation. The text "JERRY BRUCKHEIMER" is also larger and in a thinner font.
  • At the beginning of Con Air (the first film to use this logo), the logo has a reddish-gold tint, and the text is smaller.
  • A later variant also exists where a thin, green rectangular outline appears around the clip as it gradually zooms out, before stopping when the lightning strikes. The text is also absent.
  • A print version also exists.
  • A short version also exists, which begins with the lightning strike.
  • On ITV, ITV2 and Channel 4 UK airings of Coyote Ugly (2000), as well as small HD widescreen versions of Deja Vu (2006), the logo is cropped to 16:9 aspect ratio.

Technique: CGI by Dream Quest Images.

Audio: The sounds of wind, thunder, and cracks of lightning.

Audio Variants:

  • In most cases, the film's opening theme is heard, with the wind and lightning sounds intact.
  • On Confessions of a Shopaholic and The Lone Ranger (2013), the film's opening theme is heard without any sound effects.
  • At the end of Disney-distributed movies like Armageddon, as well as on Black Hawk Down and Young Woman and the Sea, the logo is silent.
  • On Secret Headquarters, the opening theme of the movie plays a few seconds before the logo cuts out.

Availability:

  • It made its debut on Con Air and has appeared on every film since.
  • The textless variant can be found on most films from 2004 onward, beginning with National Treasure.
  • The prototype variant appeared at the end of Con Air, as well as trailers and TV spots for the film.
  • This logo does not appear on Remember the Titans, which was produced by Technical Black Films and uses that label's logo instead.
  • It was also seen on the made-for-TV movies Max Q (1998) and Swing Vote (1999).
    • The Sony Pictures Choice Collection DVD-R and Amazon Prime's print (provided by Samuel Goldwyn Films under license from Sony) of the latter title also retain this.

References

Don Simpson/Jerry Bruckheimer Films
Jerry Bruckheimer Films
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