Mandalay Pictures

From the Audiovisual Identity Database, the motion graphics museum



Background

Mandalay Pictures (formerly Mandalay Entertainment) is a film production studio founded in 1995 by producer Peter Guber, a year after leaving as head of Sony Pictures Entertainment; Guber had previously formed PolyGram Pictures (which he co-ran with Jon Peters starting in 1980), The Guber-Peters Entertainment Company (alongside Peters), and Vision P.D.G. International (alongside Peters and Mark Damon). It is named after the city of Mandalay, Myanmar. The company also operates a television arm. In 1997, Lionsgate Films purchased Mandalay and owned it until 2003, when it became independent again.

In 2008, Mandalay formed an independent division known as Mandalay Independent Pictures, later renamed Mandalay Vision. Since 2008, Mandalay and its divisions have been owned by the Mandalay Entertainment Group.

Logo (August 16, 1996-)

Visuals: In a black-and-white jungle (Mandalay, Myanmar to be exact), the sun shines through the trees. The camera pans down towards the ground, where an Indochinese tiger in a vibrant, orange color emerges from the bushes. It walks towards the camera while a box zooms out and surrounds its head as it turns into a stylized drawing through a slashing effect. The word "mandalay" in a script font fades in above the box and "ENTERTAINMENT" fades in below.

Variants:

  • On The Fan (the first film from the company), the logo starts after the stylized tiger has fully formed. The international release starts with the normal long version instead (prior to the TriStar Pictures logo, instead of the other way around).
  • Starting in 1999, the word "P I C T U R E S" replaces "ENTERTAINMENT".
  • Sometimes, there is nothing below the name.
  • During the Lionsgate ownership from 1999-2003, a byline reading "A LIONS GATE COMPANY" is shown below.
  • An in-credit version appears at the end of Into the Blue.
  • There is a shortened version of the logo where it begins with the tiger emerging from the jungle.
  • On Paul, Apostle of Christ, the logo shares the screen with the ODB Films logo.

Technique: Live action combined with 2D computer graphics, done by Picturemill.

Audio: A jungle-like tribal theme, which ends with a sword-drawing sound effect as the tiger's head turns into a drawing and turns into a majestic six-note fanfare. This was composed by Jimmy Haun.[1] Sometimes, the opening theme is heard.

Availability: It debuted on The Fan and has appeared on all films following it (except I'll Always Know What You Did Last Summer, which only carries an in-credit notice).

References

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