Overbrook Entertainment

From the Audiovisual Identity Database, the motion graphics museum


Overbrook Entertainment is actor and rapper Will Smith's production company, formed in 1998. It is named after Smith's high school, Overbrook High School in West Philadelphia, PA. The company didn't use a proper logo until 2003.

Logo (September 16, 2003-)

Visuals: On a black background, an orange circle with a circular line around it drops in quickly, and a small needle appears in the circle's center. It begins spinning with white streaks close to it. The camera zooms to the circle, then the camera zooms upward, revealing it is a record. As the camera zooms up, the record is in a box with a white border. As this happens, the letters "O," "v," "e," "r," "b," "r," "o," "o" and "k" fly into the box from random places. The camera stops zooming, the record stops spinning and the letters make "Overbrook". "ENTERTAINMENT" spaced to fit the width of the box, appears below. The record slowly zooms out inside the box.


  • The television version of this logo is almost the same as the movie version. However, the background (which is behind the record) is dark grey gradient instead of black, and "Entertainment" in small lettering is wiping in from the center in black lettering is seen on the record rather than below it underneath a box. The text "In Association With" is seen fading-in below it as the record stops and zooms-out. The record starts spinning again by spinning off the word "Overbrook" and "Entertainment" would wipe away.
  • Like the above variant, a short version of the movie logo exists.
    • On HD prints of All of Us, the text "In Association With" is seen at the bottom.
  • Sometimes, the logo is still or either it is slowly zooms-out for the finished product.
  • A warp-speed version exists.
  • A print version exists.

Technique: CGI by Picturemill.

Audio: A sound of a record being put on the player, followed by record scratches with each spin. Sometimes, the opening/closing theme of the film or show is heard over the logo instead.

Availability: Seen on films from the company such as Hitch, The Pursuit of Happyness, I Am Legend, Hancock, and Bad Boys for Life, and TV shows such as All of Us, seasons 2-3 of HawthoRNe, and the first two seasons of Cobra Kai (the third season onwards has the Westbrook Studios logo).