Plan B Entertainment

From the Audiovisual Identity Database, the motion graphics museum


Plan B Entertainment Inc., more commonly known as Plan B, is an American film production company founded in 2002 by Brad Pitt, Jennifer Aniston and Brad Grey. In 2006, after Pitt and Aniston divorced, and Grey became the CEO of Paramount Pictures, Pitt became the sole owner of the company. It currently holds a release deal with Paramount Pictures, along with Warner Bros. and 20th Century Studios. The president of the company was originally Dede Gardner, but she and Pitt named Jeremy Kleiner as Gardner's co-president in 2013. In December 2022, French media company Mediawan acquired a 60% stake in Plan B.

Logo (July 10, 2005-)

Visuals: There are the white words "PLAN B" on a black background.


  • Sometimes, the text is black inside a white rectangle (sometimes outlined or inverted).
  • On season 2 of The OA, the logo is stretched vertically.
  • On World War Z, the words are in cyan, as with the preceding Paramount Pictures logo and the following three logos tinted in that color.
  • On Bob Marley: One Love, the logo is red, green, and yellow (red, green and yellow are the colors of both Pan-Africans and Rastafarians).
  • Sometimes, it shares the screen with other logos on TV shows.

Technique: A still digital graphic.

Audio: The opening/closing theme, or none.

Availability: Seen on all films from the company starting with Charlie and the Chocolate Factory and on TV shows such as Resurrection, Deadbeat, Feud, The OA, Lego Masters, and Paper Girls, among others.
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