BRON Studios

From the Audiovisual Identity Database, the motion graphics museum


Background

BRON Studios is a motion picture company founded in 2010 by Brenda Gilbert and Aaron L. Gilbert and is based in Vancouver, British Columbia, Canada. In June 2019, the company agreed to a $100 million co-financing slate deal with MGM. On July 19, 2023, the company filed for Chapter 15 bankruptcy.[1]



1st Logo (November 19, 2010-December 3, 2011)

Visuals: On a black background, there is the text "BRON" in a bold, blocky font with jagged edges. Many scenes are seen projected over the name (a la the Marvel flipbook logo) as it slowly zooms away, then fades into full color, revealing it to be in light tan, as it reflects off a floor. The logo continues zooming back before blurring away and cutting to black.

Variant: Sometimes, "STUDIOS INC" is seen underneath the logo in a more basic font.

Technique: CGI.

Audio: Mechanical gearing sounds, or the opening theme of the film.

Availability: Appears on early releases from the company such as Foreverland, Paradox and Jabberwock.

2nd Logo (April 20, 2013-October 7, 2016)

Visuals: On a dark gray background, there is the text from before (now much cleaner and no longer jagged) in a gold color; which is now a little more prominent unlike last time, with "STUDIOS" seen underneath to fit the length. A gold lens flare then shines on the bottom tip of the "O" from behind, going slightly down to the middle point until it fades out. The logo slowly zooms in while all of this is happening.

Variants:

  • At the end of I Saw the Light, the logo is still and appears more contrasted on a black background.
  • On The Birth of a Nation, the text looks washed out and the background is in a faint gray-brown color. Also, the lens flares are absent.

Technique: CGI.

Audio: The opening theme of the film or none.

Availability: Appears on Trust Me and the two aforementioned titles above.

3rd Logo (September 5, 2014-February 5, 2016)

Visuals: There is a bucket pouring lava in a metallic golden factory-like area while the lava transfers into a slide-like thing, and as the camera zooms out is more lava being transferred in other areas, similar to waterfalls. The entire thing then encloses into a rectangle on a black background, as it appears to form the word "BRON" from the last two logos. A golden glow then shines on the logo as it transforms into a gold glowing-like rectangle with the word carved into it. Then, the word "STUDIOS" from before (now in 3D) zooms back and positions underneath, completing the animation.

Technique: CGI.

Audio: Sounds of gears turning and metal clanging, ending with a majestic-like fanfare when the logo forms.

Availability: Seen on films from the era such as Welcome to Me, Into the Forest, Meadowland, The Driftless Area, and Tumbledown. It was briefly used in tandem with the last logo.

4th Logo (December 15, 2016-)

Visuals: On a black-gray background, there is a backlight illuminating the name, as a light then wipes in, making it a metallic silver color, with part of the top-right bit (most noticeably in the "N") tinted in black.

Variants:

  • A prototype version existed during the early usage of this logo. The background is a little bit brighter and the light wipes in from the bottom. The logo also shines.
  • There exists a print version, sometimes smaller.
  • At the end of The Nightingale, the stacked words "FINANCED IN ASSOCIATION WITH BRON CREATIVE" is seen above the print logo.
  • A still version exists, which can be seen at the end of some films.
  • On Kin and on trailers for some films, the logo is shortened.
  • On The Idol, the print version of the logo is seen with the People Pleaser logo.

Technique: CGI.

Audio: Usually the opening theme of the movie, none or the closing theme of the series.

Availability: More common than their other logos.

  • This logo made its first appearance on Fences, while the standard version debuted with Drunk Parents and can be seen on films from the company since.
  • This however, doesn't appear on The Spy Who Dumped Me, A Simple Favor or Chaos Walking (despite them being credited as Hercules Bron Creative Partnership).
  • Also seen on the TV series Shadowplay, Kin and The Idol.

References