The Rainbow Film Company

From the Audiovisual Identity Database, the motion graphics museum


The Rainbow Film Company (also known as Rainbow Releasing and formerly known as Rainbow Pictures and International Rainbow Pictures) is the film production company of American actor and filmmaker Henry Jaglom, the director of Last Summer in the Hamptons and Festival in Cannes. The company still exists today.

1st Logo (May 4, 1994)

Visuals: Scrolling from the end credits is the word "FROM" above the arced text "THE RAINBOW FILM COMPANY" in a different font from before.

Technique: A still graphic.

Audio: The ending theme of the movie.

Availability: Only seen at the end of Babyfever.

2nd Logo (November 22, 1995-)

Visuals: Same as the first International Rainbow Pictures logo, except the text has been replaced with "A RAINBOW PICTURE", now in a fixed position (it fits the rainbow).


  • An early version of this logo has the footage fade in first and when we get close enough to his face, the text "A RAINBOW RELEASE" appears in the same animation as the normal variant. A few seconds later, as the live-action footage fades out, the text fades out several frames after the footage began fading out.
  • On Déjà Vu, the text from the above variant has been replaced with the one from the normal variant and the footage now simply pops up.
    • An open-matte version of this logo was seen on the trailer to said film.
  • On the trailer to Going Shopping, only the text from the early variant appears.

Technique: Live action.

Audio: Same as the first International Rainbow Pictures logo.

Audio Variant: On Train to Zakopané, near the end of the logo, an old man says "Remember" in a slow pace.

Availability: It debuted on the 1995 film Last Summer in the Hamptons, and was seen on every film directed by Jaglom since such as the 2001 film Festival in Cannes, Déjà Vu, Irene in Time, and Train to Zakopané. It appears at the beginning of these movies except for Just 45 Minutes from Broadway, which shows up after the end credits.

3rd Logo (April 22, 1998-June 19, 2009)

Visuals: An in-credit notice where the text "THE RAINBOW FILM COMPANY" in the same font as before is above a simple, black and white rainbow consisting of four colors.


  • On Festival in Cannes, the text is arced around the rainbow.
  • On Hollywood Dreams, the rainbow's colors are inverted.
  • On Irene in Time, the text is in a normal font.

Technique: A still graphic.

Audio: The ending theme of the movie.

Availability: Seen at the end of Déjà Vu, Festival in Cannes, Hollywood Dreams, and Irene in Time.

4th Logo (November 19, 2010-)

Visuals: Again, it's an in-credit notice that is similar to the previous logo except the rainbow is now colored. From top to bottom, it is in blue, green, yellow, and red. Underneath it is the text "The Rainbow Film Company".


  • An early version of this logo has the screen darker, the colors in a lighter shade, and the bottom text reads
A Rainbow Release
  • On The M Words, before the credits can fully leave the screen, the logo fades in, completely still.
  • On Ovation, the logo is superimposed into the last shot of the movie.

Technique: A still, digital graphic.

Audio: The ending theme of the movie.

Availability: It was seen at the end of Queen of the Lot, The M Word, and Ovation, among others.

5th Logo (March 25, 2014-June 28, 2016)

Visuals: On a black background, a light spark emerges, covering most of the screen and revealing the same rainbow from before with the text "RAINBOW RELEASING" underneath.

Variant: On the trailer to Ovation, the company's website link was added underneath in the same color as the company name.

Technique: 2D computer animation.

Audio: A reverse cymbal sound segueing into a ding.

Availability: Only seen on the trailers to The M Word and Ovation.

6th Logo (June 17, 2014)

Visuals: Above a fairly desaturated version of the rainbow from the previous logos is the white text

Howard Zuker Henry Jaglom
Rainbow Pictures Present

Technique: A still, digital graphic.

Audio: None.

Availability: This logo was designed to replace the first Rainbow Pictures logo on the 2014 Criterion Collection DVD release of Hearts and Minds.

International Rainbow Pictures
The Rainbow Film Company
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