Initial Entertainment Group

From the Audiovisual Identity Database, the motion graphics museum


Initial Entertainment Group was a British-American film financing and distribution company, founded in 1995 by Graham King and Cindy Cowan. In June 1999, the German media company Splendid purchased Cowan's 49% stake in Initial, with King moving onto Splendid's board of directors; however, King left Splendid in 2001, and shortly afterwards the company sold back their stake. In 2007, King launched the production company GK Films; Initial continued to operate in tandem with GK until 2008.

1st Logo (November 20, 1998-June 14, 2002)

Visuals: On a black background, three golden letters ("I", "E", and "G") fly from the left, up and right sides. The words "Initial Entertainment Group, Inc." appear below. The logo shines and a bright light appears in the center.

Variant: There is a version where it was seen in a different still print version sharing the screen with the USA Films logo on Traffic.

Technique: CGI.

Audio: A soft and quiet music composition with piano and strings. Sometimes, it's silent or uses the opening theme of the movie.

Availability: Used on Very Bad Things, Traffic, The Florentine, and Savior. It is unknown if it appeared on the international theatrical release of Ali, as all other international home video prints and TV airings use the next logo.

2nd Logo (December 20, 2002-September 5, 2008)

Visuals: On a light background, seven silver bars fly from beyond, zoom out and move to the center of the screen. They stand in a row and rotate vertically to reveal the word "INITIAL". The separation line stretches below, with "ENTERTAINMENT GROUP INC" underneath. The logo is outlined by a transparent shield.

Variant: On international prints of Gangs of New York, the words "INITIAL ENTERTAINMENT GROUP" are shown in place of that movie's Touchstone Pictures logo variant.

Technique: CGI.

Audio: None. However, on Laws of Attraction, there are swooshes when the bars fly in, with drums overlapping, followed at the end by a cymbal crash.

Availability: It was seen on the original DVD releases of The Aviator, Laws of Attraction and Gangs of New York as well as most international prints of Ali. It was also seen replacing the first logo on old films, and plasters the Paramount Pictures logo on international prints of Next (2007). Not every film have the logo, especially it's not seen on Blu-Rays, which use American prints.

Initial Entertainment Group
GK Films
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