Phoenix Pictures

From the Audiovisual Identity Database, the motion graphics museum


Phoenix Pictures is a production company that was founded in 1995 by Mike Medavoy, who was formerly the CEO of TriStar Pictures; before that, he worked at United Artists, and was one of the UA defectors that helped launch Orion Pictures.

Logo (November 15, 1996-)

Visuals: On a black background, a hand holds up a lit match, which brings forth a morning skyline background. The screen fades to a black screen with two flames which resemble a phoenix, as "PHOENIX PICTURES" forms below with "PICTURES" in spaced-out letters inside an orange rectangle under "PHOENIX". A light shines behind the logo as it fades out (except for the bird, which turns into an outline before fading away).

Trivia: The logo is a homage to the famous "match cut" transition from David Lean's Lawrence of Arabia.[1]


  • A still version exists.
  • On The Thin Red Line, the logo fades out early.
  • On season 1 of Altered Carbon, the logo is next to the Mythology Entertainment logo.
    • On season 2, it shares the screen with the aforementioned logo and that of Virago Productions.
  • At the end of Miss Potter, the print logo is seen. Here, the phoenix is moved to the right of the name and "PICTURES" is also not in the rectangle.
  • When The 33 debuted in North America, the logo was enhanced to include a desert with fast moving clouds and a bright sun instead of the skyline. Additionally, lens flares are added to the symbol and the aura is brighter and more colorful.

Technique: Live-action and CGI, created by Rainmaker Digital Effects and Picturemill.

Audio: The striking of a match followed by a majestic French horn-led fanfare composed and conducted by John Williams.

Audio Variants:

  • On Basic, Miss Potter, and The 33, a different arrangement of the fanfare with softer instrumentation is heard.
  • Apt Pupil has an entirely different fanfare composed by John Ottman. This is the first track of the film's soundtrack, entitled "Phoenix Pictures Presents".
  • On Lake Placid, a dramatic rendition of the fanfare, also composed by Ottman, is heard after a more realistic match-striking sound.
  • On Urban Legend, a synth choir is heard after the match-striking sound.
  • Sometimes, it uses the opening theme of the movie accompanied by the match-striking sound.
  • On The Thin Red Line, the logo is completely silent.


  • Seen on films from the company such as The Mirror Has Two Faces (the first film to use this logo), Dick, The People vs. Larry Flint, U-Turn, Apt Pupil, Urban Legend and its sequel Urban Legends: Final Cut, The Thin Red Line, The 6th Day, Lake Placid, Basic, Miss Potter, All The King's Men, and What to Expect When You're Expecting.
  • The still version appears at the end of License to Wed, Shutter Island, and The Last Voyage of the Demeter.
    • It was also seen on television programs such as The Long Road Home and Altered Carbon.
  • This logo does not appear on Holes, Stealth, Black Swan, or Zodiac (however, movie posters and DVD covers for the latter have the print logo).
  • The original version was last spotted on the Chilean release of The 33 while the 2015 update debuted on its domestic release.


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