Fifth Season

From the Audiovisual Identity Database, the motion graphics museum


Fifth Season (formerly IMG Original Content and Endeavor Content) is a film and television production company that was formed in 2015 as IMG Original Content as a reorganizing of the US branch of IMG Productions. When WME-IMG was changed to Endeavor in late 2017, the division became "Endeavor Content" through a merger with WME Entertainment. In January 2022, the film division was sold a majority stake to South Korean entertainment and retail company CJ ENM. On September 7, 2022, the company rebranded to its current name to distinguish itself from its former parent company, Endeavor.

Logo (September 7, 2022-)

Visuals: On a black background, several different multicolored symbols appear zooming out from the screen. Then, it suddenly zooms out in a rapid fashion to show the full company name made up of the symbols while a CJ ENM byline fades in below it.


  • Sometimes, the logo is still.
  • Sometimes, a print version of the logo is used.
  • The corporate version has the logo close-up on a teal background and no byline.
  • A distribution variant exists.
  • On the third season of Truth Be Told, the logo is next to the Chernin Entertainment logo.

Technique: 2D computer animation by GrandArmy.

Audio: None or the opening/closing theme of the film/show.

Availability: It debuted on a Variety article in September 2022 and later appeared on the trailer for 80 for Brady, with the full version debuting on Maybe I Do in 2023 and the aforementioned film. It also appears on Run the Burbs starting with season 2 and Truth Be Told starting with season 3. This will appear on future projects from the company.

Endeavor Content
Fifth Season
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