New Wave Entertainment

From the Audiovisual Identity Database, the motion graphics museum





Background

New Wave Entertainment is an employee-owned entertainment marketing company, founded in 1995.

New Wave Entertainment

1st Logo (1998-2005)

Visuals: There is a TV turning on inside a split-box rectangle (a la Paramount Closet Killer). The first section contains a television set with an eye, with the second section having the text "NWE". Under the rectangle there's the text "NEW WAVE ENTERTAINMENT" and underneath that, "TELEVISION" or "DVD". The eye blinks.

Variant: At the end of The Baking of American Pie 2, the logo is shortened to the eye blinking.

Technique: 2D animation.

Audio: A synth buzzing sound.

Audio Variant: The Baking of American Pie 2 uses the closing theme.

Availability: Seen on various special features on DVDs from Warner Home Video such as Chasing Liberty, Catwoman, Troy, and Batman Begins, and DVDs from Universal such as Dawn of the Dead, The Interpreter, and Smokey and the Bandit: Special Edition, as well as Footloose: Special Collector's Edition, Star Wars: Clone Wars: Volume One, Platoon: 20th Anniversary Edition, and 13 Going on 30.

2nd Logo (2006-2007)

Visuals: An orange bookcase falls down, with the following contents:

  • Top: A letter "N", a camera, and a lightbulb
  • Middle: A pencil, a letter "W", and a microphone
  • Bottom: A disc, a TV, and a letter "E"

Then the bookcase turns quickly around to reveal a golden square, with which a brown nine-square pattern swings into the frame. The gold text "NWE," with "NEW WAVE ENTERTAINMENT" below, shines.

Variant: There is a still logo. This can be seen on Dane Cook's Tourgasm.

Technique: CGI.

Audio: A crashing sound, followed by a five-note string flourish.

Availability: This appears at the end of the featurettes on the 2006 DVDs of Double Indemnity, Poseidon, and Dr. Seuss' How the Grinch Stole Christmas!.

3rd Logo (2007-2012?)


Visuals: An orange bookcase falls down, with the following contents:

  • Top: A letter "N", a camera, and a lightbulb
  • Middle: A pencil, a letter "W", and a microphone
  • Bottom: A disc, a TV, and a letter "E"

Then the bookcase turns quickly around to reveal nine orange skewed squares. "new wave entertainment" is seen under that.

Variant: There is a still variant.

Technique: CGI.

Audio: Either the previous logo's music or none.

Availability: Can be seen on special features on DVDs such as Premonition, Poltergeist, The Bourne Ultimatum, and Alvin and the Chipmunks, and on stand-up comedy specials such as Dane Cook: Isolated Incident. It also appears at the end of the documentaries Mel Blanc: The Man of a Thousand Voices and Beware the Moon: Remembering An American Werewolf in London. Some Netflix Comedy specials produced by themselves use the in-credit text.

4th Logo (July 5, 2011-January 13, 2015)

Visuals: Unblurring itself into view is the print version of the previous logo, with authoring information below it. After several seconds, it blurs itself out.

Variant: On the 2014-15 DVDs of A Long Way Down, The Hero of Color City, and The Two Faces of January, no blurring occurs, and the logo is redesigned.

Technique: 2D animation.

Audio: None.

Availability: The first variant appears at the end of the 2011 Magnet Releasing DVD of Hobo with a Shotgun (the Blu-ray has no logo).

5th Logo (2012?-2014)

Visuals:

  • Opening: On a brick house with a table, there is a paper with something written in marker. A hand holds a glass of water with the New Wave Entertainment logo from the previous logo in white on it, and takes it to the table. "presents" slides from the glass in white.
  • Closing: On a black bckground is the glass, spinning to reveal the New Wave Entertainment logo in white. While the camera zooms in, the glass fades out to show the finished product, with the squares and "entertainment" being orange.

Technique: Live-action.

Audio: For the opening, a glass-touching sound when the glass hits the table, sometimes followed by the first few seconds of the special. For the closing, none, sometimes with the last split-second of the special.

Availability: Can be seen on stand-up comedy specials by them at the time.

6th Logo (2014-2015?)

Unknown.

Docu Dynamics

Logo (2015-2017)


Visuals: Unknown.

Technique: CGI.

Audio: Unknown.

Availability: Unknown. [Examples?]