Dorling Kindersley Vision

From the Audiovisual Identity Database, the motion graphics museum


Dorling Kindersley Vision was a media division of the Dorling Kindersley publishing company, founded in 1991. They were known for producing educational TV shows and videos including Eyewitness, Amazing Animals, Dig & Dug with Daisy and See How They Grow.

1st Logo (1990's)

Visuals: On a white background, the camera pans down to a CGI book, which opens up and starts flipping pages, eventually revealing the letters "DK" in gold with a divided grid-like pattern underneath them. As this occurs, the words “DORLING KINDERSLEY Vision" in grey fade in underneath.


  • This logo sometimes appears as a still image after the end credits.
  • A closing variant exists, where the animation is reversed with the label name omitted.

Technique: CGI.

Audio: Two notes that sound like bells followed by some descending chimes, ending with a single flute note.

Audio Variants:

  • Sometimes, the ending theme plays over the logo, or the logo is silent.
  • The closing variant has the same music without the flute note.


  • Seen on VHS releases of Eyewitness, Dig & Dug with Daisy, and See How They Grow.
  • It is also preserved on the 1993 UK VHS release of See How They Grow: Farm Animals.

2nd Logo (April 16, 1996-1999)

Visuals: Just the print version of the Dorling Kindersley logo, with the letters "DK" in red, along with the Partridge Films logo underneath it.

Technique: A digital graphic.

Audio: The ending theme of the show.


  • Seen exclusively after the end credits of Amazing Animals.
  • Any Henry's Amazing Animals VHS releases released during the show's run on the Disney Channel also retain this logo.
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