WHSmith Video

From the Audiovisual Identity Database, the motion graphics museum

Logo (1989-1991)

Visuals: A black VHS cassette comes in from the bottom right against a grey-black gradient background. The cassette has brown tape and a white header. The sticker-label has the name "WHSMITH" in a white Times New Roman font with a grey bar underneath. The tape floats around and spins a full 360 degrees before turning so the header faces us. The header opens up to reveal a red rectangle with "WHSMITH" on it. The rectangle flips upwards to the middle of the screen while the background fades to a red background which has black gradient borders. The VHS tape also fades out when the background changes. After a few seconds, the logo fades to black.

Closing Variant: The closing variant is the same, but a copyright notice fades in after the logo forms.

Technique: CGI.

Audio: A beeping three note techno piece with synth echos which play throughout the logo. There is also a sound effect for when the tape's header opens up. The music trails into the title card.

Availability: So far it has only been spotted on Postman Pat and Friends, Rupert and Friends, and All Creatures Great and Small: The Homecoming.

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