USA Home Entertainment

From the Audiovisual Identity Database, the motion graphics museum


USA Home Entertainment (not to be confused with "U.S.A. Home Video", one of Artisan Entertainment's former labels) was the successor to PolyGram Video, as well as the home video division of USA Films and Studios USA Television LLC. It was owned by media mogul Barry Diller through HSN's USA Networks, Inc. (now NBCUniversal). On May 7, 2002, USA Home Entertainment was folded into Universal Studios Home Video (now known as Universal Pictures Home Entertainment).

1st Logo (September 14, 1999-2000)

Visuals: From a white flash, a 3D version of the USA Network logo for the time, along with "HOME ENTERTAINMENT" below it, appears first as a extreme close up of the right side of it, before quickly rotating and zooming out to face the screen. A spotlight then sweeps across the logo. Everything takes place on a black background.

Technique: CGI.

Audio: A laser zap, followed by a droning synth.

Availability: Seen on releases of films such as Three Seasons, Cookie's Fortune, The Muse and Being John Malkovich, among others.

2nd Logo (2000-2002)

Visuals: On a black background, a white/red line streaks across the screen as multiple red lines start to fade in and waver about. Patches of blue and the word "USA" appear from time to time as well. After a while, blue spots start to appear before the USA logo blurs into view, with "USA" flashing in and a copy of the flag behind it and extending outwards. "HOME ENTERTAINMENT" also appears below spaced out, scrolling along before focusing underneath the logo. The background also gains a blue haze. The logo then shines at 3 places: the "USA" text, then the American flag, and then "ENTERTAINMENT".

Variant: "WHERE THE VISION LIVES" sometimes slides in under the logo from the right, with "VISION" shining in place of "ENTERTAINMENT" at the end.

Technique: Computer animation.

Audio: A catchy, drum-based fanfare followed by the USA Network jingle synchronized with the logo's animation.

Availability: Seen on releases such as Traffic, Series 7: The Contenders, Mad About Mambo, Nurse Betty, Where The Money Is, One Night at McCool's, Attila, Wet Hot American Summer, and The Man Who Wasn't There, among others.

PolyGram Video
USA Home Entertainment
Universal Pictures Home Entertainment