20/20 Vision

From the Audiovisual Identity Database, the motion graphics museum


20/20 Vision was a British division of RCA/Columbia Pictures Home Video (later "Columbia TriStar Home Video") from 1990 until 1997, which only released films on rental video. They also managed to release some tapes in other parts of the world, such as Brazil and Greece.

Logo (1990-1997)

Visuals: An image of a blue eye zooms in slowly, as an animated white eagle flaps its wings and flies towards the camera, with time-lapse footage of clouds moving as a faded overlay. As the eagle reaches the apex of its flapping, it's suddenly struck by 4 arrays of diagonal lines, causing it to disappear and get briefly replaced with a geometric version of the eagle before it fades out. A massive array of flashing lines, rays and circles begin to strike the center into an X-shape (largely inspired by the 1988 BBC News intro from Robinson/Lambie-Nairn) and reform into the eagle once more, but in metallic silver, and a blue rectangle outline appears around the eagle. The eagle then shoots a red laser beam from its eye to create "20·20 VISION" in the rectangle, with the two "20"s in coral pink and "VISION" and dot in white, and the eagle shimmers briefly.

Variant: At the beginning of tapes after it finishes, it zooms out to the top left of the screen to make room for a warning screen.

Technique: 2D computer animation, with hand-drawn animation for the eagle and live-action cloud footage.

Audio: A synth fanfare, with whooshing sounds accompanying the laser beam shooting out of the eagle's eye.

Availability: Examples of videos which have this logo include their releases of Rock-A-Doodle, Stone Cold, The Silence of the Lambs and Bad Boys.

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