M.C.E.G. Virgin Home Entertainment

From the Audiovisual Identity Database, the motion graphics museum


Background

In July 1989, Jonathan D. Krane's Management Company Entertainment Group bought out UK distributor Virgin Video and combined its assets with M.C.E.G.'s existing home video distributors M.C.E.G. Home Video and Forum Home Video to form the M.C.E.G. Virgin Home Entertainment division. The company dissolved its American operations in 1990.

Logo (1989-1990)


Visuals: On a black background, a CGI triangle flies and zooms in from the top-right corner and lands in the center, then flips to the front. The "M.C.E.G." letters from the movie logo fly in, zoom out and rotate around from the top-left, and place themselves in the top; both are in golden. Then the word "Virgin", in its corporate script font, writes in below the M.C.E.G. letters and "HOME ENTERTAINMENT" and the small TM bug on the top-right of the logo in white fade in below the triangle.

Technique: CGI.

Audio: Same as the M.C.E.G. logo.

Availability: Seen on releases of films such as Limit Up, Communion, Burndown, Jakarta, Catch Me If You Can (1989), Queen of Hearts, Ghost Chase, Night of the Wilding, and Slipstream. Also, in Canada, some tapes from this company show the Cineplex Odeon Home Video logo before this one, with some even presenting the Virgin Vision logo before this one or omitting that animation entirely on selected releases.

Virgin Video
M.C.E.G. Virgin Home Entertainment
Vision Video Ltd.