Diamond Entertainment Corporation

From the Audiovisual Identity Database, the motion graphics museum


Diamond Entertainment Corporation, doing business as e-DMEC, is a video distributor based in Walnut, California. Founded in 1985 as Trans-Atlantic Video (also known as TAV/ATI), the company originally sold classic cartoons and black-and-white movies. After changing their name to Diamond Entertainment Corporation, they shifted their focus further towards children's programming. It was not until 1997 that DEC started selling DVDs. Their subsidiary, Jewel Products International, manufactures and distributes general merchandise, children's toys, and other sundry items, marketed towards mass merchandisers, department stores, drug stores, supermarkets, and other retail outlets. On May 4, 2007, the company was bought out by then-recently-founded Rx for Africa, Inc., which sells generic pharmaceutical products to Sub-Saharan Africa, in a reverse-merger transaction. While the company has stopped distribution of films after the takeover, they are still (legally) active, currently housing 12 employees in their California headquarters.

1st Logo (1990-1998)

Visuals: On a starry sky background, there is a gold "DEC" in 3-D. Then we see the words "DIAMOND ENTERTAINMENT CORPORATION" shifting from the "DEC" to under it.

Variant: There's also a more common still version.

Technique: The moving of "DIAMOND ENTERTAINMENT CORPORATION". [possible misuse]

Audio: None.

Availability: Can be seen on tapes of TV shows and public domain cartoons, as well as the infamous video The Kids' Guide to the Internet.

2nd Logo (1996?)

Visuals: On see a space background, there is a starry sky with a large shimmering star in the center, and a green grid-like foreground. A second later the white words "DISTRIBUTED BY" (intended to be read from bottom to top) zooms in from the star and places itself onto the foreground. Shortly thereafter, a blue diamond wipes in in front of the star. The diamond contains the large words "DIAMOND ENTERTAINMENT" in gold and a small "CORPORATION" in yellow.

Technique: The zooms and the wipes; simple animation. [possible misuse]

Audio: A dramatic synthesized fanfare.

Availability: It appears on the Learning Treehouse videos from 1996, but it is currently unknown if it appeared on anything else.

3rd Logo (1998-2004)

Visuals: On a black background, there is a still logo, with a gemstone on a blue diamond, and under that are the words "DIAMOND E N T E R T A I N M E N T". The logo sparkles, and zooms out.

Technique: The logo sparkling, and zooming out. [possible misuse]

Audio: None.

Availability: A bit more wider in distribution than the first. Seen primarily on DVDs, including edited and/or full frame versions of films such as The Demon, Pieces, Slave of the Cannibal God, House by the Cemetery, Seven Doors of Death, Creature, The Black Six, Death Rides a Horse, Messiah of Evil, and The Black Gestapo, among others. This also made an surprise appearance on a Three Stooges DVD, released by TGG Direct.

Diamond Entertainment Corporation
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