MTM Home Video

From the Audiovisual Identity Database, the motion graphics museum


MTM Home Video was the home media unit of MTM Enterprises, Inc. that was formed in 1992 with the acquisition of the parent company by International Family Entertainment, Inc. (now "ABC Family Worldwide"). MTM Home Video was folded into 20th Century Fox Home Entertainment in 1998 after News Corporation acquired MTM in 1997.

Prior to the formation of this company, MTM licensed the home media rights to their library to various companies, such as United American Video, and used their regular logo.

Logo (July 1992-1997)

Visuals: Same as the MTM Enterprises logo, but when Mimsie appears, she is shown with a TV remote in her hands. She pushes the rewind button, causing the logo to reverse in a warped monochrome fashion, and then repeats her animation. As she meows again, a blue line draws in underneath, and the text "HOME VIDEO" fades and zooms in.

Variant: At the end of some promos by MTM Home Video, it ends with the final few seconds of the logo with "HOME VIDEO" already seen below.

Technique: A mix of live-action and computer animation.

Audio: Mimsie meowing twice, as well as her reversed and sped-up meow when she rewinds.


  • Seen on later-UAV Corporation and New Video distributed releases of MTM material, such as Newhart, The Bob Newhart Show, The Mary Tyler Moore Show (and its spin-offs Rhoda and Phyllis), WKRP In Cincinnati, Hill Street Blues, Lou Grant, St. Elsewhere, The White Shadow, and Remmington Steele.
  • 1997-late 1990's VHS releases from MTM Enterprises shows, such as The Bob Newhart Show, and The Mary Tyler Moore Show are released by New Video and MTM Enterpirises without this logo.
  • It still appears on The Very Best of The Mary Tyler Moore Show despite its release by New Video.
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