MTM Home Video

From the Audiovisual Identity Database, the motion graphics museum


Background

MTM Home Video was the home media unit of MTM Enterprises, Inc. that was formed in 1992 with the acquisition of the parent company by International Family Entertainment, Inc. (now "ABC Family Worldwide"). MTM Home Video was folded into 20th Century Fox Home Entertainment in 1998 after News Corporation acquired MTM in 1997.

Prior to the formation of this company, MTM licensed the home media rights to their library to various companies, such as United American Video, and used their regular logo.

1st Logo (July 1992-1997)


Visuals: There is the beginning animation from the MTM Enterprises logo. We then see Mimsie the Cat holding a remote and meowing. Mimsie pushes the rewind button and the picture rewinds, causing it to become black and white. Afterward, the logo gains back the color and Mimsie meows a second time, and a blue line with "HOME VIDEO" under it appears under "MTM".

Variant: At the end of some promos by MTM Home Video, it ends with the final few seconds of the logo with "HOME VIDEO" already seen below.

Technique: A mix of live-action and camera-controlled/cel animation with a rewind effect that may have been done with a real VHS tape.

Audio: Mimsie meowing twice, as well as her reversed and sped-up meow when she rewinds.

Availability:

  • Seen on later-UAV Corporation and New Video distributed releases of MTM material, such as Newhart, The Bob Newhart Show, The Mary Tyler Moore Show (and its spin-offs Rhoda and Phyllis), WKRP In Cincinnati, Hill Street Blues, Lou Grant, St. Elsewhere, The White Shadow, and Remmington Steele.
  • 1997-late 1990's VHS releases from MTM Enterprises shows, such as The Bob Newhart Show, and The Mary Tyler Moore Show are released by New Video and MTM Enterpirises without this logo.
  • It still appears on The Very Best of The Mary Tyler Moore Show despite its release by New Video.

2nd Logo (1994?)

Visuals: Just a still image of the 1992 variant of the MTM Enterprises logo.

Technique: None. [possible misuse]

Audio: None.

Availability: So far, seen at the start of a VHS of the 1979 TV movie Vampire.

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