New World Video

From the Audiovisual Identity Database, the motion graphics museum


New World Video was a division of New World Pictures, by then no longer owned by Roger Corman. In January 1990, after parent company New World Entertainment filed for bankruptcy and purchased by investor Ronald O. Perelman, the video assets were sold to Trans Atlantic Entertainment, a company formed by New World's former co-chairmen.

1st Logo (1984-1989)

Visuals: On a black background, several three-dimensional red "slices" merge together to form an abstract globe shape (which bears a strong resemblance to the 1983-2005 AT&T logo) as the camera pulls back; a quick flash of light is seen as each section passes the camera. Once the globe forms, the company name "NEW WORLD VIDEO", in the ITC Novarese typeface, fades in below it.


  • There is also a short version of this logo, which can be seen at the end of their VHS releases.
  • Another version has the sphere in 3D.

Technique: CGI.

Audio: It varies like its parent logo. The short version is silent.

Availability: Seen on VHS releases of New World films, such as Fraternity Vacation, Godzilla 1985, Night Patrol, Zombie Nightmare, Return of the Killer Tomatoes, and Hellraiser, among others; it usually plasters over the New World Pictures logo on these releases.

  • It appeared on a 1991 Starmaker VHS reissue of Jamaica Inn, as well as the Starmaker VHS of Transformations (1988); New World was going to release the latter film on VHS by the end of 1989, but went bankrupt before they could, even after preparing a video master.
  • Also appears on Canadian Malo Video tapes of films such as Keeping Track and Nightmare at Noon, among others. Some Malo tapes which have this logo on the box may actually have the Malofilm logo on the actual tape. Such examples include Something About Love and White Force. Also appears on boxes for New World Television tapes released in Canada by Malofilm, such as Checkered Flag and Little White Lies.
  • The short version was seen on the 1989 PAL VHS release of Little People: Songs & Stories, along with the Family Home Entertainment Australia logo.
  • The 3D version is rare, but can be found on a British VHS of Flowers in the Attic.

2nd Logo (1988)

Visuals: After a sequence of behind-the-scenes footage, there is a close-up shot of a theater stage in which the 3D logo fades in. The bottom text fades out and the sphere zooms in with the slices changing in stroke as the theater background switches to footage from the company's various upcoming releases (e.g. Omega Syndrome). The sphere stops for a bit when the footage appears, but continues zooming into the screen before more footage of said film is shown. The sphere's sequence is repeated every time a new upcoming release is presented.

Technique: CGI.

Audio: "Rockit" by Herbie Hancock, accompanied by a male narrator reading "Within 1 year, New World Video has become the most successful independent label in the UK. You've probably already stocked most of our titles, so here's a look at next year's winners".

Availability: Only seen on a British forthcoming releases trailer tape from the company.

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